MG Motor achieved a significant milestone in December 2025, reaching 300,000 annual sales across Europe and the UK. This performance represents a 30 percent increase over 2024, when the brand recorded approximately 233,000 units sold. The company now maintains a robust presence in 34 European countries supported by a growing network of 1,300 retail partners. In the UK specifically, the retailer network expanded to over 150 locations, backed by a new 161,000-square-foot parts and warehousing facility in Daventry to support a local customer base of 370,000 drivers. This expansion solidifies the brand as the most successful among newer Chinese-owned manufacturers in markets like Denmark.
The record-breaking results in 2025 followed an explosion in demand for hybrid powertrains. Across the European continent, MG sold 137,000 hybrid vehicles, marking a nearly 300 percent increase compared to 2024. The MG HS Hybrid+ served as a primary driver of this volume, offering a 1.83kWh battery—the largest in its class—and a water-cooling thermal management system that improves long-term reliability. Additionally, the MG ZS range performed strongly, totaling 123,000 units, which reflects a 32 percent growth rate year-over-year. The ZS Hybrid+ utilizes a 1.5-liter engine paired with a 100kW electric motor, delivering a combined 194hp to meet the needs of urban commuters.
While hybrids led the volume surge, MG aggressively expanded its Battery Electric Vehicle (BEV) lineup throughout 2025. The brand introduced the MGS5 EV SUV, which features the Modular Scalable Platform (MSP) and a 10-80% rapid charging time of 26 to 28 minutes. Simultaneously, the innovative MG IM-model program—standing for “Intelligence in Motion“—debuted in the United Kingdom, Norway, and Switzerland. The IM L6 and IM LS6 (often referred to as the IM6 in European markets) target the executive segment with 900V architecture and Level 3 autonomous functions enabled by LIDAR and NVIDIA Orin N chips. In the final quarter of 2025, the MGS6 EV hit showrooms, offering a 77kWh battery and a WLTP range of up to 329 miles to capture buyers needing high-tech utility.
The brand successfully transitioned from utility to performance in 2025 with the global rollout of the MG Cyberster. This all-electric roadster serves as a technical flagship, featuring a dual-motor AWD system producing 503hp (375kW) and achieving 0-62 mph in 3.2 seconds. The Cyberster utilizes Brembo brakes and a chassis tuned by Italian engineering experts to ensure it competes with established European sports cars. Its scissor doors and active aerodynamics showcase a design language that will influence the next generation of affordable MG models.
To sustain 300,000 annual sales, MG invested heavily in aftersales infrastructure during 2025. In the UK, the brand opened a massive parts distribution center to cut lead times for repairs and servicing. European retail partners now exceed 1,300 locations, providing a localized presence that many direct-to-consumer rivals lack. This physical network is vital for maintaining the 7-year/150,000 km (approx. 93,000 miles) warranty that remains a primary incentive for European buyers.
MG vehicles are primarily manufactured at SAIC’s advanced plants in China, which serve as the central hub for the brand’s global production. To meet diverse regional needs and reduce delivery times, the company also operates significant facilities in Thailand, India, Indonesia, and Taiwan. By 2025, the brand aimed for a global annual production goal of 1.2 million vehicles, with China contributing 60% and Southeast Asia providing another 25%. New production facilities in Brazil and plans for sites in Morocco and a second plant in India by 2027 further demonstrate the brand’s commitment to localized supply chains.
The launch of the IM brand under MG’s umbrella introduced the IM AD intelligent driving system, representing a major leap in on-road technology. This suite incorporates LIDAR, multiple high-definition cameras, and millimetre-wave radars to enable semi-autonomous functions like one-touch reverse and diagonal “crab mode” movement. These systems are powered by high-performance NVIDIA Orin N chips, providing the processing speed required for real-time sensor fusion and enhanced occupant protection. By integrating these features into mass-market vehicles, MG is making high-level driver assistance accessible to a broader audience.
In line with broader automotive trends, MG’s parent company, SAIC, has implemented clear Environmental, Social, and Governance (ESG) goals for 2025 and beyond. The brand is working toward reducing its carbon footprint across its entire lifecycle, from manufacturing to vehicle operation. Efforts include a gradual transition to fully electric and hybrid fleets, with the goal of achieving a 42% reduction in Scope 1 and 2 emissions by 2030. This strategy also involves sustainable procurement practices and a focus on renewable energy use in production facilities globally by 2035.
The mid-size and compact SUV segment remains the most contested area of the European market. Industry data shows how MG’s core models compare to similar products:
MG plans to maintain this momentum by launching several new models in early 2026, including the potential MG2 compact electric car aimed at the sub-$26,000 (£20,000) market. The brand’s strategy remains focused on delivering a combination of modern design, advanced technology, and quality at an accessible price point. The transition from a niche player to a mainstream European competitor is nearly complete. The continued focus on affordable technology and local presence suggests the brand will likely see further market share gains as it targets the next sales milestone of 400,000 units.
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