The holiday season is a period of joy, celebration, and giving. But it also comes with a lot of environmental challenges, such as increased carbon emissions, waste, and energy consumption. That’s why Mercedes-Benz and Coca-Cola have teamed up to make this year’s Christmas truck tour more sustainable and eco-friendly than ever.
What is the Christmas truck tour?
The Christmas truck tour is a popular tradition that started in 1995 when Coca-Cola launched a TV ad featuring a convoy of red trucks decorated with lights and the iconic Santa Claus image. Since then, the trucks have become a symbol of the festive spirit, traveling across different countries and bringing happiness to millions of people.
The trucks also support various charitable causes, such as collecting donations, food, and toys for the less fortunate. This year, the tour is partnering with the Salvation Army to help those in need during the pandemic.
What is the Mercedes-Benz eActros?
The Mercedes-Benz eActros is a fully electric truck that is designed for heavy-duty urban distribution transport. It is part of the eMobility initiative by Mercedes-Benz Trucks, which aims to achieve zero local emissions and low noise levels in the truck industry.
The Mercedes-Benz eActros has a range of up to 249 miles on a single charge, depending on the number of batteries, load, and driving conditions. It can be charged in about an hour and a half with a charging capacity of 160 kW. It also comes with various safety features, such as Active Brake Assist, Sideguard Assist, and a fire detection and alarm system.
The eActros is not only a truck but also a part of an integrated solution that includes eConsulting and digital services. Mercedes-Benz Trucks offers customized advice and support to customers who want to switch to electric mobility, such as planning the optimal route, charging infrastructure, and maintenance.
How are the eActros and the Christmas truck tour connected?
This year, Mercedes-Benz Trucks is providing two eActros trucks to accompany the Coca-Cola Christmas truck tour through Austria. The eActros trucks will transport the goods and equipment needed for the tour, such as beverages, merchandise, and stage elements.
The eActros trucks will demonstrate how electric mobility can be implemented in the transport sector, while also reducing the environmental impact of the tour. The trucks will save about 20 tons of CO2 emissions compared to conventional diesel trucks, according to Mercedes-Benz Trucks.
The eActros trucks will also showcase the innovative and futuristic design of the electric truck, which features a striking front end with LED daytime running lights and a black panel grille. The trucks will also have a special branding with the Coca-Cola and eActros logos, as well as the slogan “Enjoy the Future.”
What are the benefits of the eActros and the Christmas truck tour?
The collaboration between Mercedes-Benz Trucks and Coca-Cola is a win-win situation for both parties, as well as for the environment and the society. Here are some of the benefits of this partnership:
- For Mercedes-Benz Trucks, the Christmas truck tour is a great opportunity to promote the Mercedes-Benz eActros and its advantages to a wide audience, as well as to gain valuable feedback and insights from the practical use of the electric truck.
- For Coca-Cola, the eActros is a perfect fit for its sustainability goals, which include reducing its carbon footprint, increasing its use of renewable energy, and supporting local communities.
- For the environment, the eActros and the Christmas truck tour are positive contributions to the fight against climate change, as they reduce greenhouse gas emissions, noise pollution, and energy consumption.
- For the society, the eActros and the Christmas truck tour are a source of inspiration and optimism, as they show how technology and innovation can create a better future for everyone.
Conclusion
The Mercedes-Benz eActros and the Coca-Cola Christmas truck tour are a powerful combination that is driving sustainable and festive transport in Austria. The electric truck and the iconic truck are both symbols of progress and joy, and together, they are making this holiday season more magical and eco-friendly than ever. @via Panorica.
