In this article, we’ll explore what IQOS is, its current status in the United States, how it works, and what the future.
As the global push for reduced-risk tobacco alternatives continues, one name stands out: IQOS. This innovative heated tobacco product developed by Philip Morris International is reshaping how adults consume nicotine. While IQOS has already gained traction in numerous countries, its journey in the USA has been unique and increasingly relevant. For smokers searching for a cleaner, more modern alternative to traditional cigarettes, IQOS offers a compelling solution.
IQOS (pronounced “eye-koss”) stands for “I Quit Ordinary Smoking.” It is a heat-not-burn device that warms specially designed tobacco sticks—known as HEETS or HeatSticks—without burning them. Unlike traditional cigarettes, which combust tobacco and produce smoke, IQOS heats the tobacco just enough to release a nicotine-containing vapor.
This method significantly reduces the number of harmful chemicals compared to conventional smoking, making it an attractive alternative for adult smokers who don’t want to quit nicotine but are looking for a potentially less harmful option.
IQOS made its U.S. debut in 2019 when the FDA authorized its sale through an agreement with Philip Morris and Altria Group, the U.S.-based tobacco giant. The FDA even granted IQOS a Modified Risk Tobacco Product (MRTP) status in 2020. This meant IQOS could be marketed as a product that significantly reduces users’ exposure to harmful or potentially harmful chemicals compared to cigarettes.
Despite this promising start, IQOS faced legal and patent challenges. In 2021, the U.S. International Trade Commission (ITC) ruled that IQOS infringed on patents held by a rival company. As a result, sales were temporarily halted in the U.S., and the product was withdrawn from the market while legal issues were addressed.
However, interest in IQOS in the USA remains strong. Many adult smokers are actively searching for safer, smoke-free alternatives—and IQOS is still at the center of this demand.
The IQOS system consists of three main components:
IQOS Holder – A slim, pen-like device that heats the tobacco stick.
HEETS/HeatSticks – Specially designed tobacco units that fit into the holder.
Charger – A compact charging case that recharges the holder after each use.
Instead of burning the tobacco, the device heats it to about 350°C (662°F), enough to release vapor without creating smoke, ash, or the strong odor typically associated with cigarettes.
There are several reasons why IQOS USA has captured attention:
Reduced Harm: Scientific evidence reviewed by the FDA suggests IQOS produces fewer harmful chemicals than combustible cigarettes.
Cleaner Experience: No ash, less lingering odor, and no lighter required—making it more convenient and socially acceptable.
Satisfying Transition: For adult smokers not ready to quit, IQOS offers a more authentic tobacco experience than e-cigarettes, which often use flavored liquids instead of real tobacco.
Due to the ongoing legal restrictions, IQOS devices are currently not available for sale directly in the United States. However, many adult users remain hopeful about its return. Meanwhile, U.S. residents can learn about the device, explore alternatives, or purchase IQOS while traveling in international markets where it is legal and widely sold.
It’s important to follow all federal and state tobacco laws and ensure any products purchased are for personal, adult use only.
With continued investment in heated tobacco technology and growing pressure to reduce smoking-related health issues, many experts believe it’s only a matter of time before IQOS re-enters the U.S. market. Philip Morris has expressed its long-term commitment to bringing smoke-free products to adult smokers worldwide—including those in America.
If regulatory and legal hurdles are cleared, we may soon see IQOS products widely available again across major U.S. cities, online platforms (with age verification), and smoke-free product stores.
IQOS USA represents a promising frontier in the battle against the harms of traditional smoking. Though its current availability is limited due to legal issues, interest in the product continues to grow thanks to its unique approach to delivering nicotine without combustion. For adults looking for a smarter, smoke-free future, IQOS could be a key player in transforming nicotine consumption habits across the nation.
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