The art of storytelling has evolved over the times, earlier the way of storytelling used to be different and now it has emerged in digital forms. Through different narratives, we are able to organize our ideas and experiences into a coherent and understandable form. It enables us to effectively connect with others, arouse feelings, and convey complicated ideas.

These days, the art of digital storytelling has been used as a significant tool to express the volcano of emotions with emoticons. It has been considered as one main factor to exhibit with a more human touch and mitigate the impersonal nature of digital communication.

There are various forms of Narrative:

• Descriptive Narrative: 

1. A descriptive narrative is one that emphasizes the appearance and texture of the story’s setting, characters, and objects. It aims to achieve complete absorption in the environment of the story.
2. The two main goals of descriptive storytelling are to provide a sense of setting, of time and location, and to communicate the mood and tone of that time and place. They do this by connecting concepts, details, and imagery.

• Viewpoint Narrative: 

1. This type of narrative tells a story from the perspective of a particular person. 
2. This kind of point of view (POV) centers on the narrator’s interpretation of the events of the story. These stories typically focus more on the characters than the storyline. 

• Historical Narrative:

1. This narrative can be told from the perspective of a made-up character or it can be told from the perspective of a real historical figure who actually experienced the event. Telling a compelling story without falsifying the facts is essential to a successful historical narrative.
2. An account of a historical event might be written from the perspective of a fictional character or it can be the account of a genuine person who lived through the event.
3.  It talks about actual individuals and incidents that took place. The identities of historical tales’ authors and audiences are established through their storytelling.

• Linear Narrative:

1. This narrative allows both the reader and author to have a clear start to end direction or point. It has a structure that unfolds in a chronological and sequential order.
2. Typically, the story is organized in a cause-and-effect manner, with one incident directly influencing the next. Perhaps the most prevalent type of narrative in plays and novels is the linear one.

• Non-linear Narrative:

1. This is a technique in storytelling when events are shown out of the story’s logical sequence or chronological order. The sequence of events should not be linear, rather it should hop around.
2. The Non-linear narrative can also be called an interrupted or disjointed narrative.

In India, there are various agencies that have the power to create a strong narrative for the audience or clients.

In between many storytelling agencies, Auromira Entertainment Pvt. Ltd. always takes the lead or stands out to be the best agency for their unique storytelling techniques. It has the power to convert a simple story into a beautiful and captivating narrative. Auromira not only presents your brand’s story in front of an audience but it also gives a touch of emotions of being connected to your brand.

There have been many stories that Auromira has presented through the form of music videos that have crossed million views and likes for the unique and clear narrative. But if we have to choose some of the best narrations, then below are a few lists of videos that have beautiful stories to tell.

In conclusion, the art of representing different narratives to their audience has emerged a lot with time, but the constant thing that stays still is the way of narrating it to audiences. No matter through in digital form, the legacy of storytelling will continue over the times. And among all the storytelling agencies, Auromira Entertainments is considered to be the best for its unique way of representing stories.

In this digital era, social media has become a powerful force in the advertising industry.Its effectiveness is undeniable, it helps the business connect or interact with its set of target audiences.There’s a nostalgic quality of change from print media to digital media, from just watching the Ads on newspapers to viewing it on our phones.With this evolving phase of time, traditional mode of advertisement has come to an end, due to which social media advertising has become the newest craze in society. 

Advertising on social media has become a vital tool for companies of all kinds. Given its capacity to reach millions of people simultaneously, it makes sense that businesses are looking more and more to social media advertising to support their expansion.The data states that approximately 5.35 billion users use social media, and Ads that are spending on social media was more than $173 billion in 2023, but recent data states that it will cross more than $268 billion in 2024. 

Social media is not just a platform to showcase your talent, rather it’s open or used as a powerful source of promotion also, starting from small scale business to a large scale business. These days, people are not engaging more in print media, rather they are more into social media platforms. The recent trends have become the source of widespread promotion. It’s been said that the more you share the content, the more it will be beneficial for your business or advertisement to get expanded in a large audience. The good news is that social media advertising is an affordable option these days.

The majority of social media advertising methods are pay-per-click (PPC) or pay-per-view (PPV) in nature, which means you only get charged when someone clicks on your advertisement or watches your video ad. You can therefore minimize your advertising expenses and only pay when someone responds to your campaign.

The trending songs, effects, hashtags will help the business to get more likes and views for their advertisement as people only like to watch those things that are on trend. 

Some of the key factors that can help the business for social media advertising:

1. Set Target Audience:

• Target audiences are one of the main key factors for advertisement or promotion, as they will be the one who will be sharing your videos, reels or posts in the social media more, if they like your content. 
• And for businesses, it’s important to set target audiences for advertising, as if the content that  you are producing is not relevant for them, they won’t watch that.

2. Keeping an eye on Trends: 

• People these days are more into trends. So, they only like to watch those things that will make them in a place where they will be appreciated in a set of audience for keeping an eye on the trends. 

  3. Selecting platforms for advertisement: 

• These days, there’s a huge number of social media platforms available for advertising or promotion, like Instagram, Linkedin, Facebook and Twitter.
• It’s important to know the right platform for advertising or promotion. The power of social media has a great effect on society. 
• Every platform has a different role to play in aspect of advertising. Linkedin platforms are more into industry fields, this platform is mainly for job titles, company size and for internships. 
• Whereas, instagram is about brand awareness, to boost sales and also to track audience engagement. 
• Twitter is more centered to connect its users and allow them to share their viewpoints with their followers.

No doubt that there are a lot of options for  advertising agencies, but when it comes to delivering world class projects, Auromira Entertainment Pvt. Ltd. stands out to be one of the best advertising agencies for social media advertisement of businesses. The branch of Auromira is not just spread  in Bhubaneswar, but it also has its widespread functional branches at New Delhi, Bangalore & Mumbai. 

This company is known for its advertising skills, strategies of promotions, cooperative environment, creativity, for working and way more than this. It is a prominent player in the integrated communications and marketing space. It is one of the leading    for businesses. Dedicated to making sure that customers are satisfied, Auromira is always the first to introduce out of the box ideas that create disruption. With an unwavering commitment to pushing limits, it continuously adopts innovative strategies that upend the industry’s status and establish new benchmarks for excellence in the process.

Top 3 Best Video Production services in Odisha

The rapid growth of technology has brought about a significant change in the function of storytelling in the best modern advertising landscape. Given that customers are more drawn to visual media, video creation has become a crucial part of marketing strategies. Videos are the most engaging and dynamic media available for effectively communicating messages, they outperform text-based marketing strategies in this regard.

Video material has the best opportunity to highlight the distinctive legacy of Odisha, therefore there’s a need for the best video production.

To top it off, video content presents unmatched chances for brands to interact with consumers on digital platforms and increase their visibility in a world where having an online presence is crucial. Because of this, corporations are using specialized video production companies more often to create the best and unique visual experiences that appeal to their target audiences.

Even though there is an ample market for video production agencies available, but still Odisha continues to face the struggle to provide best quality and services. Though there are many possibilities, very few businesses have the know-how and best imagination needed to produce very powerful video content. Because of this, companies need to carefully consider their alternatives and work with agencies who have a track record of creating high-caliber movies and a thorough understanding of the cultural quirks of Odisha.

Top 3 Best Video Production Services in Odisha

1. 1.   Auromira Entertainment Pvt. Ltd.
2.   LMT Creations (Film & Media Production Company)
3.   Alpas Box – Explainer Video Production

Auromira Entertainment Pvt. Ltd.

Auromira Entertainment Pvt Ltd. is a prominent player in the integrated communications and marketing space. It is well known as the best video production company and has won praise for its unmatched advertising campaigns and imaginative, innovative designs. Some of the recent awards are ‘Best Video Bronze’, ‘Best producer/ Production Company’ Steadfastly dedicated to customer happiness, Auromira consistently pushes the boundaries of traditional marketing conventions, creating cutting- edge tactics that upend accepted wisdom in the sector.

Client-centricity and results oriented mentality define Auromira’s strategy, which spans from advertising to event management. The firm creates the best campaigns supported by solid digital and on-the-ground, utilizing state-of-the-art technology to ensure efficiency in accomplishing client objectives.

LMT Creations (Film & Media Production Company)

LTM is one of the film production houses. Whether they are writing, directing, editing, or delivering their work, they put their all into it from beginning to end. Their strategy focuses on producing visually spectacular and emotionally compelling material that appeals to a wide range of viewers. The audience can rely on LMT creation to consistently provide best and top-notch content, whether they are viewing a corporate film, a documentary or a branded commercial.

LTM Creations is distinguished by their dedication to excellence in all genres, sizes and media. They try to surpass rather than merely meet expectations.

Alpas Box – Explainer Video Production

Alpas box stands out as a leader in the crowded field of explainer video providers, establishing the bar for gripping narrative that breathes life into the company’s ideas, offerings, and services. Alpas box stands out for their best persistent commitment to creating the best storylines that are especially designed to raise the profile of the brand. They have a knowledge of the trade and can expertly combine voiceovers, animations, and compelling texts to make sure that every part of your message is deeply understood by your target audience.

In conclusion, the advent of video production services in Odisha signifies a dramatic change in the marketing environment by showcasing the state’s rich cultural legacy and attracting attention from around the world. Businesses need to understand the value of investing in high quality video content to improve their brand presence and build deep relationships with their target audiences, as consumers show a growing preference for visual media.

Among the different video production agencies, Auromira stands out to be the best and leading video production agency of Odisha, with LMT & Alpas box is also considered to be one of the leading agencies of Odisha.

Businesses in Odisha may improve their marketing efforts, raise brand awareness, and successfully express their distinctive stories to audiences throughout the globe by adopting the art of best visual storytelling and working with reliable video production providers. Video will always be the best potent tool for building relationships and increasing engagement in the digital era as long as technology keeps developing.