Rutchik and RIII Ventures launch Local Factor Group

LocalFactor, a new multi platform advertising company working with forward-thinking FORTUNE 200 and SMALL CAP companies

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LocalFactor, a new multi platform advertising company with partnerships with forward-thinking FORTUNE 200 and SMALL CAP companies, has launched with an ambitious mission to disrupt the way brands connect and access audiences on a local level leveraging cutting-edge technology.

Founded by award-winning veteran marketing executive Evan Rutchik and headquartered in Brooklyn, NY, LocalFactor officially opened its doors three months ago and has already made an impact for major brands and small businesses.

LocalFactor has run a multitude of campaigns for clients across North America focused on helping these brands and businesses maximize, scale and create value from local audiences. They provide an easy to access platform to find scalable audiences and activate within supply chain optimized inventory across all devices allowing brands to connect with desired audiences wherever they are spending time.

Rutchik launched LocalFactor in recognition that advertisers have missed out on local audiences as a key factor for optimization and scalability. With the right technology in place, recent executions have demonstrated that clients have saved up to 20% of ad spend while generating significantly better performance for their brand or business across their campaign, and can also future proof their efforts with the ever-evolving data identifier landscape.

LocalFactor is a part of a larger portfolio of RIII Ventures, a tech-centric angel fund focused on investing in disruptive technology.

“Our growth has been faster than I anticipated, which is leading to faster innovation,” said Rutchik. “Right now, we are a fearsome group of people working to build the business from the ground up. Many of our clients are in the same growth mindset, so we can share in the success, the learnings, and grow together. As a team, we are working together within our core company values of Integrity, Grit, and Extreme Ownership.”

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SOURCE Local Factor Group LLC

Pushing the boundaries of advertising technology has always been at the forefront of Evan Rutchik’s career. For decades now, he has pushed the envelope time and time again to craft truly unique advertising solutions for brands and businesses. Now, as Founder of Local Factor Group, the marketing maverick is back at it again! Local Factor Group prides itself on crafting elegant advertising solutions that are as powerful as they are pleasing to the eye. Relying on custom-built data fueled by industry specific targeting solutions, Local Factor Group’s strategies are not random or uniform; rather, Rutchik and his team aim to provide brands with advertising that feels relevant to their message and focus.

Evan Rutchik is Chief Revenue Officer (CRO) at Ogury. He has managed award winning media campaigns since 2007, reviously holding senior roles at digital media leaders on both the technology and agency sides of the business. After joining Ogury in late 2016, Evan has been responsible for scaling the company’s US sales and business effort from the New York City office. Here he has overseen record growth as well as established Ogury’s reputation in North America, opening offices in 10 major US cities. Evan resides on the board of the IAB Mobile Center of Excellence. He often moderates and speaks on panels across the world as an expert thought leader in mobile marketing, first-party data and consumer privacy. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

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