Sponsored
To conclude, PPC should be included in every business budget. It is essential for digital marketing.
PPC strategies is one of the most essential things when it comes to digital online marketing and it should be well planned by all small business trying to grow. Whether you’re a small e-commerce outfit or a bustling agency in the heart of the city, knowing how to turn clicks into cold hard sales is where the magic truly happens. If you’ve ever asked yourself “Should I hire a PPC company Manchester businesses trust?”—the answer might be yes, but let’s first dive into the nuts and bolts of PPC strategies that genuinely move the sales needle.
PPC (Pay-Per-Click) should be included in your marketing budget, it’s a direct ticket to sales uplift. Some might think it is a waste, however, unlike the slow-burn romance of SEO, PPC is a whirlwind fling: fast, effective, and results-driven. Pay per click, when done right, allows you to put your product or service in front of the right people at exactly the right time—when they’re in the mood to buy (or at least window shop with purpose).
Every click is measurable. Every pound spent is trackable. And the best part? You can scale what works and bin what doesn’t with ruthless efficiency.
If your goal is simply “more traffic,” we need to have words. Traffic without conversions is like stocking up on biscuits but forgetting the tea. You need purpose.
Set clear, sales-focused goals from the get-go. Whether it’s increasing product purchases, form submissions, or quote requests, tie each goal back to revenue. Use Google Ads’ conversion tracking to set up micro and macro goals. Micro goals (like time on site or product page views) give insight into intent, while macro goals (like purchases) show you the money.
Better still, assign a value to each conversion so you can measure return on ad spend (ROAS) properly. Trust a savvy PPC company Manchester brands lean on—they’ll never let your campaign run wild without KPIs.
Not all keywords are created equal. Some folks are just out here Googling because they’re bored on the bus. Others have their wallets open. You want the latter.
Focus on high-intent commercial keywords—the ones dripping with buying signals. Think phrases like “buy running shoes UK,” “best price iPhone 14,” or “emergency plumber Manchester.” These searches come from people ready to part with their cash, not just research warriors.
Don’t ignore branded keywords either. If people are searching specifically for your business, give them a shortcut with an ad. It’s often a low-cost way to fend off competitors and seal the deal quickly.
Sending paid traffic to a sub-par landing page is like serving caviar on a paper plate—just wrong. Your landing pages need to be as polished as your PPC campaigns.
Start with a clear headline that matches the ad copy. Remove distractions (we’re looking at you, 7-menu-item nav bars). Focus on a strong call to action, trust signals (think reviews, security badges), and lightning-fast load times. Mobile friendliness? Non-negotiable.
CRO (conversion rate optimisation) should be your best mate. This means A/B test headlines, CTAs, images, and even button colours. To be honest, changing “Buy Now” to “Grab Yours Today” can bump up your conversion rate more than you’d expect.
Think of PPC as the drummer in your marketing band—it sets the pace and rhythm. But the band still requires a singer, a guitarist and a bass. Integrate your PPC efforts with your email marketing, social media, SEO, and even offline campaigns.
That means retarget users who’ve visited your website with Facebook ads. Use PPC data to inform SEO keyword strategy. Funnel PPC leads into your CRM and nurture them with email automations.
The most effective campaigns are those that don’t exist in a silo. That’s why a full-service PPC company Manchester clients rate highly will always recommend integration across channels.
To conclude, PPC should be included in every business budget. It is essential for digital marketing. If your sales figures are stagnating and you’re still throwing cash at vague campaigns, it might be time to regroup, refocus, and possibly bring in reinforcements.
Whether you DIY or hire a PPC company Manchester-based and battle-tested, make sure your campaigns are aligned with sales goals, target buyers (not browsers), and are backed by killer landing pages. PPC is a tool. What matters is how you wield it.
© 2024 Crivva - Business Promotion. All rights reserved.