Discover how our digital marketing agency used a full-funnel strategy to boost leads, cut CPL, and drive real results for a B2B client.
At our digital marketing agency, we believe that success isn’t built on guesswork—it’s built on strategy, data, and execution. That’s why when a B2B SaaS client approached us looking to increase leads and improve conversion rates, we knew a full-funnel marketing strategy was the answer.
This post gives you a behind-the-scenes look at how our agency approached the project, implemented each stage of the funnel, and delivered measurable results.
Our client had a solid product but was struggling to convert website traffic into qualified leads. Their paid ad campaigns were driving clicks, but bounce rates were high, and few leads were moving through the pipeline.
They needed more than top-of-funnel awareness—they needed a system that guided prospects from first touch to final sale.
As a full-service digital marketing agency, we broke the strategy down into three key funnel stages: awareness, consideration, and conversion.
To drive quality traffic, we launched targeted paid ad campaigns across LinkedIn, Google Ads, and Meta platforms. Using persona-driven messaging and eye-catching creative, we focused on pain points and industry-specific keywords.
We also used SEO and content marketing to attract organic traffic. Our team created blog posts, infographics, and a downloadable industry guide to capture search intent and start building trust.
Once we had visitors’ attention, we moved them into the consideration stage using retargeting ads and email automation. We built a lead magnet sequence that offered webinars, comparison sheets, and client success stories.
Using a CRM-integrated email funnel, we nurtured prospects with timely, value-driven content. These touchpoints were carefully timed based on user behavior, ensuring a personalized experience throughout the journey.
To optimize conversions, our digital marketing agency conducted A/B testing on landing pages, CTAs, and pricing layouts. We also helped the client’s sales team align with the marketing funnel, ensuring messaging consistency and faster response times.
With improved messaging, lead scoring, and a user-friendly contact process, we dramatically shortened the sales cycle.
In just 90 days, our full-funnel strategy delivered the following:
223% increase in qualified leads
38% drop in cost-per-lead (CPL)
4x return on ad spend (ROAS)
12% boost in conversion rates from landing pages
These results weren’t just numbers—they translated to real pipeline growth and revenue impact for the client.
A full-funnel strategy works because it treats the buyer journey as a process—not a one-click transaction. It meets users where they are and moves them forward with relevant, timely content and offers.
At our digital marketing agency, we use this holistic approach to help clients build lasting momentum. It’s not just about generating leads; it’s about creating a system that turns strangers into loyal customers.
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