Want to create pretty URLs for better SEO and user experience? Here’s how PrestaShop’s easy-to-use modules can help you out!
Okay, let’s talk about URLs for a second. I mean, not all URLs are created equal, right? You’ve probably seen those links that are super long, filled with random numbers and symbols, and just look like a mess. But then you have those pretty URLs that look clean, easy to read, and make total sense. If you’ve ever wondered why some websites’ URLs look so much better than others, or why it matters at all, you’re in the right place.
Alright, first things first: what the heck is a pretty URL? Well, imagine you’re browsing a website, and you click on a product page. If the URL looks like this:
www.example.com/?product=12345
You’re probably thinking, “What is this, some random number generator?” Not very user-friendly, right? But now, picture this:
www.example.com/red-sneakers-sale
Much better, right? This is what we call a pretty URL. It’s clean, readable, and it actually gives you an idea of what the page is about just by looking at the URL
Think about it: when you click a link, do you want to see a bunch of cryptic letters and numbers? Or do you want something that clearly describes what you’re clicking on? We’re all about efficiency, and pretty URLs just make things easier. Users trust websites with pretty URLs because they look cleaner, more professional, and way more reliable.
Search engines like Google care about what’s in your URLs, and they prefer clean, descriptive URLs. When you use a prestashop friendly URL, you’re giving search engines an extra clue about what your page is about. For instance, if you have a URL like www.yourstore.com/black-leather-jacket, it’s way easier for Google to figure out that your page is about black leather jackets. And when Google knows what your page is about, it can rank you higher in search results. Sweet, right?
When your URLs are clear and relevant, they’re more likely to get clicked on. If a potential customer is browsing and sees a clean, readable URL like www.yourstore.com/summer-dresses, they’re more likely to click on that over something that looks like www.yourstore.com/?p=345. Clean URLs grab attention and boost your chances of getting more traffic. Simple as that.
Now that we know why pretty URLs are so important, let’s talk about how you can get them. PrestaShop makes it super easy to set up pretty URLs for your store. Seriously, it’s all built right into the platform.
To start, head over to your PrestaShop back office, and go to the “SEO & URLs” section under Shop Parameters. In that menu, you’ll find an option to enable pretty URLs. Just toggle that bad boy on, and bam! Your URLs are now clean and user-friendly.
Once pretty URLs are enabled, you can start customizing the URLs for your products, categories, and CMS pages. PrestaShop lets you choose what keywords go into the URL, so it’s not just about random numbers. For example, you can have www.yourstore.com/red-running-shoes instead of www.yourstore.com/?p=123. The best part is you can edit each URL individually to make them as clean and descriptive as you want.
PrestaShop offers modules like prestashop friendly URL that let you take things up a notch. These modules let you set rules for how your URLs are structured across your entire site. Want all your product URLs to include the product name? You can do that! Need a specific structure for categories or blog pages? You can make that happen too.
Modules like this make URL management a breeze, and they give you tons of flexibility without having to mess with code. So, whether you’ve got 10 products or 1,000, you can ensure that each URL is optimized for both users and search engines.
So, to wrap it up, pretty URLs aren’t just a nice-to-have; they’re a must for improving your site’s SEO, user experience, and click-through rates. While WooCommerce offers some options for pretty URLs, PrestaShop really shines when it comes to simplicity, customization, and ease of use. With PrestaShop, you don’t have to stress about complicated settings or extra plugins – everything you need is right there in the back office.
Oh, and before I forget, if you’re interested in learning more about how to set up popups on your PrestaShop store, check out its blog. It’ll walk you through everything you need to know, step by step. Trust me, you’ll love it!
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