Reepeat launches timeless, eco-friendly fashion for women, blending style with sustainability and empowering conscious choices.
Bangalore – 560017, India – June 3, 2025 – In a bold move to reshape how Indian women shop for fashion, Reepeat, a homegrown sustainable fashion brand, is redefining elegance with a conscience. With a mission to blend environmental responsibility with timeless style, Reepeat proudly announces its newest collection of Women’s Sustainable Fashion—crafted for women who want to look good, feel good, and do good for the planet.
As the fashion industry reckons with its environmental footprint, Reepeat rises as a powerful voice in a movement that celebrates circular fashion, mindful choices, and a modern, minimal aesthetic. Built for India’s dynamic urban woman, Reepeat isn’t just a clothing brand—it’s a purpose-driven lifestyle.
The global fashion industry is one of the largest contributors to pollution and waste. From synthetic fibers that take decades to decompose, to fast fashion’s shocking carbon footprint, the environmental cost of our wardrobe is real. Reepeat was born out of a desire to offer an alternative—one that makes sustainability stylish, accessible, and deeply personal.
“At Reepeat, we don’t just make clothes. We make statements,” says Ananya Rao, Founder and Creative Director of Reepeat. “Every thread we use and every silhouette we design is part of a larger story about respect—for the earth, for the artisan, and for the woman who wears it.”
Reepeat’s approach to Women’s Sustainable Fashion is built on five core values:
Circular Design
Each piece is thoughtfully created to be reused, repurposed, or recycled. The brand offers take-back programs where old Reepeat garments can be returned and reimagined into new designs—closing the loop on fashion waste.
Eco-Friendly Materials
Reepeat uses natural fibers like organic cotton, hemp, bamboo, and TENCEL™. All fabrics are sourced responsibly and dyed using low-impact, non-toxic dyes.
Slow Fashion Philosophy
Instead of seasonal fast fashion drops, Reepeat curates timeless collections designed to transcend trends. The brand promotes mindful consumption with versatile pieces that last for years.
Empowering Women
Reepeat employs women-led artisan groups across India, ensuring fair wages, safe working conditions, and economic independence. Each purchase contributes directly to their empowerment.
Minimal Carbon Footprint
From local sourcing to low-waste packaging, Reepeat keeps its supply chain as green as possible. The brand actively tracks and reduces its carbon emissions through in-house sustainability audits.
Reepeat’s latest drop, titled “Rooted Elegance,” pays tribute to traditional Indian craftsmanship while embracing contemporary silhouettes. Think breathable organic cotton kurta sets, easy-flowing jumpsuits, and elegant dresses that seamlessly transition from work to weekend. The color palette is inspired by nature—terracotta reds, forest greens, warm sand tones, and oceanic blues.
Highlights of the collection include:
The Nirvaan Kurta Set – A handwoven cotton set dyed in herbal hues, perfect for summer brunches or office hours.
The Aarohi Jumpsuit – Made with breathable bamboo fiber, it combines comfort with cosmopolitan chic.
The Esha Midi Dress – Crafted in TENCEL™, it features minimal embroidery by women artisans from Kutch.
Each garment comes with a digital product passport that tells the story of its makers, materials, and environmental impact—an innovation Reepeat calls “transparency in every thread.”
Reepeat’s vision goes beyond aesthetics. In a world of impulsive purchases and short-lived trends, the brand calls women to slow down and reconnect—with themselves, with their wardrobes, and with the world around them.
“Sustainability is emotional,” says Ananya. “It’s about how you feel in what you wear. Our customers often tell us they’ve never felt more confident, more connected, more empowered. That’s when we know we’re doing something right.”
The brand’s social media campaigns also reflect this sentiment, with real women sharing their journeys of conscious living under the hashtag #WearYourChange.
India has a rich tradition of sustainable practices—from handloom weaving to natural dyeing—yet the modern fashion scene often overlooks these roots in favor of mass production. Reepeat bridges this gap by modernizing heritage techniques and celebrating India’s artisan culture in every piece.
What makes Reepeat stand out is its Indian identity. Unlike Western sustainable brands, Reepeat is designed for Indian climates, Indian bodies, and Indian values. Its pieces are as comfortable in a Mumbai office as they are at a Goa retreat.
After two successful years online, Reepeat is set to open its first flagship experience store in Kone Agrahara, Bangalore by August 2025. The space will offer not just shopping but workshops on sustainable living, styling sessions, and pop-ups from local ethical brands.
“Our goal is to build a community around Women’s Sustainable Fashion,” says Ananya. “We want our store to be a space where fashion, ethics, and creativity come together.”
In addition, Reepeat is planning collaborations with sustainable influencers, zero-waste packaging brands, and like-minded organizations across India. Its upcoming loyalty program, Reepeat & Reward, will encourage customers to bring back used clothes, recycle packaging, and earn points for sustainable behavior.
Customers across India are embracing Reepeat’s vision:
“Wearing Reepeat makes me feel like I’m contributing to something bigger than myself.” – Simran M., Delhi
“Finally, a brand that gets both my ethics and my aesthetic. Everything I wear from Reepeat feels like home.” – Avni R., Bangalore
“I used to shop fast fashion every month. Now I choose Reepeat twice a year—and I’ve never looked better or felt lighter.” – Tanisha P., Mumbai
Reepeat invites every woman to be part of the shift. Whether you’re new to sustainable fashion or already a conscious consumer, there’s space for you in this movement. Because sustainable fashion isn’t just about saving the planet—it’s about reclaiming power, beauty, and intention in what we wear.
To explore Reepeat’s collection and learn more about their sustainability efforts, visit https://reepeatshop.com
About Reepeat
Founded in 2023, Reepeat is a pioneering Indian brand in Women’s Sustainable Fashion. It offers timeless, eco-friendly, and ethically made clothing designed for the modern Indian woman. With a deep commitment to transparency, artisanship, and environmental responsibility, Reepeat aims to create a world where fashion is a force for good.
For Press Inquiries, Contact:
Name: Reepeat
Email: [email protected]
Phone: (+91-90082 00995)
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