Orion Global debuts Keyword, a content agency blending SEO, AI, and strategy to drive growth through smarter content marketing.
Richmond, London, UK – [June 19, 2025] — Orion Global Consulting, a leader in digital transformation and business strategy, is proud to announce the official launch of a content marketing agency built to empower brands with data-driven storytelling, SEO precision, and scalable digital engagement. Designed to meet the rapidly evolving needs of businesses competing in an attention economy, Keyword represents a new frontier in content strategy, marketing innovation, and performance measurement.
Keyword’s Mission: Turn Search Into Strategy
In an increasingly saturated digital landscape, where every brand is vying for visibility and voice, Keyword has been founded with a singular mission: to transform keywords into strategic growth levers. With a hybrid model combining high-performance SEO, editorial excellence, and AI-enhanced analytics, Keyword is not just another content agency—it is a strategic partner for businesses looking to scale reach, relevance, and revenue through content.
“Content without purpose is noise,” says Laura Delgado, Managing Director of Keyword and Partner at Orion Global Consulting. “Keyword was created to offer a content solution that’s not only beautifully written but commercially effective, measurable, and aligned with our clients’ bottom lines. We believe that content should be an engine of growth—not a guessing game.”
Strategic Origins: Backed by Orion Global Consulting
The formation of Keyword stems from Orion Global Consulting’s deep experience advising Fortune 500s, high-growth startups, and multinational brands in digital strategy and transformation. Over the past decade, Orion has helped companies navigate the complex terrain of SEO, content planning, omnichannel engagement, and martech adoption.
“The market has been calling for a new kind of content partner—one that understands not just how to write, but why to write, when, and for whom,” says Jordan McIntyre, CEO of Orion Global Consulting. “With Keyword, we’re merging Orion’s strategic DNA with a powerhouse of creative and technical talent to provide a full-stack content marketing solution for modern businesses.”
Services That Go Beyond the Traditional Content Model
Keyword will offer an integrated suite of content marketing services designed around performance, not just production:
SEO-First Content Strategy: Using advanced keyword clustering, intent mapping, and competitor intelligence to build editorial calendars aligned with real user demand.
Full-Service Content Production: High-quality blog posts, white papers, landing pages, email campaigns, and long-form assets—crafted by domain-specific writers and editors.
AI-Augmented Content Creation: Leveraging proprietary AI tools for content research, outline generation, and SEO optimization without compromising creativity or authenticity.
Content Governance & Audits: In-depth audits to evaluate existing content libraries, identify gaps, and align all efforts with brand voice and commercial goals.
Distribution & Promotion: Multichannel promotion strategies including SEO, email, social, and influencer seeding to ensure maximum reach and ROI.
Content Analytics & Reporting: Transparent performance dashboards showing traffic growth, engagement metrics, and lead generation from content efforts.
Why Keyword, Why Now?
The rise of generative AI, Google’s ongoing algorithm changes, and shifts in consumer behavior have fundamentally altered how brands need to approach content. According to recent studies by HubSpot and SEMrush, over 80% of marketers say content marketing has become more complex in the past two years, and 72% are struggling to demonstrate ROI.
Keyword aims to address this gap with what it calls its “3C Framework”: Clarity, Creativity, and Conversion. This approach ensures that every content asset serves a clear audience need, exhibits creative differentiation, and supports measurable outcomes—whether that’s organic visibility, lead capture, or thought leadership.
“In 2025, producing content just to stay active is no longer viable,” explains Delgado. “Brands need to produce content that competes, converts, and compounds in value over time. That’s exactly what we help them do.”
Client Verticals and Industry Focus
At launch, Keyword is already serving clients across several high-growth sectors, including:
Technology & SaaS
Healthcare & Life Sciences
Professional Services
Finance & Fintech
E-commerce & Consumer Brands
Each client engagement is tailored to the brand’s specific goals, market conditions, and internal capabilities. Keyword’s agile production pods—consisting of strategists, writers, designers, and SEO experts—ensure that clients benefit from both speed and specialization.
A Talent-First Culture and Global Creative Network
Keyword is also investing heavily in its global talent network. With contributors in North America, Europe, Southeast Asia, and Latin America, the agency offers clients truly localized insight and multilingual content production capabilities. Writers and editors are selected based on industry knowledge, SEO fluency, and brand voice alignment.
“We’re not hiring generic copywriters,” says Aisha Norman, Head of Content Talent at Keyword. “We’re building a team of subject-matter experts who know the difference between writing for search and writing for impact. And we’re supporting them with the best tools, processes, and editorial standards in the business.”
Commitment to AI Ethics and Content Integrity
In response to the growing use of AI in content creation, Keyword has implemented a robust Content Integrity Policy, ensuring that all AI-generated inputs are reviewed, fact-checked, and human-edited before publication. This hybrid approach allows for efficiency without compromising quality or trustworthiness.
“AI is a tool, not a substitute,” says McIntyre. “Keyword is committed to ensuring that everything we publish reflects our clients’ brand values and upholds journalistic standards.”
Future Plans: A Platform and Community
In addition to its core services, Keyword plans to launch an educational platform in early 2026, offering workshops, webinars, and certification programs in strategic content marketing, SEO writing, and AI collaboration for content teams. A private online community for CMOs, content leads, and marketing professionals is also in the works.
About Keyword
Keyword is a content marketing agency built for scale, speed, and strategy. Founded in 2025 by Orion Global Consulting, Keyword transforms content from a cost center into a growth engine. With an SEO-first philosophy and AI-augmented execution, the agency empowers brands to own their digital voice, rank with purpose, and convert attention into revenue.
Learn more at: [https://orionglobalconsulting.co.uk]
About Orion Global Consulting
Orion Global Consulting is a digital strategy firm helping organizations adapt and grow in the age of AI, automation, and accelerated change. With clients across five continents and two decades of consulting expertise, Orion specializes in digital transformation, operational excellence, and go-to-market innovation.
Visit: [https://orionglobalconsulting.co.uk]
Media Contact:
Orion Global Consulting
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