Miss Universe UAE 2025 faces backlash over the cancelled finale, titleholder appointment, and calls for review of franchise integrity and transparency.
Dubai – October 2025
The Miss Universe UAE 2025 competition has become mired in controversy following the sudden appointment of its new titleholder (M.M.) and the abrupt cancellation of the national coronation ceremony. What began as a celebration of empowerment and national pride has now raised serious concerns about transparency, legality, and leadership within the UAE’s pageant organization. The situation has not only shocked contestants and fans but also drawn the attention of international observers questioning how such an event could unfold in a country known for precision, regulation, and cultural pride.
Cancelled Finale and Contestant Confusion
The national finale, set for September 28, 2025, was cancelled after organizers allegedly failed to obtain required permits from the Ministry of Tourism and Dubai’s Department of Economy and Tourism. Contestants were notified only hours before the event, leaving many frustrated after weeks of preparation. For many of these women, the night was supposed to be the culmination of months of effort, investment, and anticipation—yet it ended in silence and uncertainty. Some contestants reportedly broke down in tears, while others expressed disbelief over the lack of communication from organizers.
Witnesses at the venue described the scene as chaotic, with makeup artists, stylists, and families left waiting without clear instructions. One contestant described the experience as “emotionally devastating,” saying, “We rehearsed every day, spent thousands on gowns and travel, and believed in the Miss Universe name. To be told it’s over hours before the show—it was heartbreaking.”
Training in Bali and Private Photoshoot
Before the cancellation, contestants attended a “training” in Bali, later reframed as a retreat when event approvals in Dubai were delayed. The Bali session, while initially promoted as a cultural and professional development workshop, reportedly turned into a substitute for pre-pageant activities that could not legally take place in the UAE. Some participants claimed that the trip lacked structure, with minimal pageant-related training or mentorship.
Upon return, a private photoshoot was held at Villa 68 in Jumeirah—an unlicensed venue—sparking online debate about compliance with UAE event standards. The choice of a private villa, rather than a licensed venue or hotel ballroom, was viewed by many as unprofessional and inconsistent with the country’s regulatory expectations for public events. “It felt improvised, not official,” one participant commented, questioning whether organizers were truly prepared to host a national event of such scale.
Unofficial Appointment Sparks Outcry
After the failed finale, M.M. was appointed Miss Universe UAE 2025, reportedly to meet the Miss Universe Organization’s submission deadline. The decision—made without a competition—has fueled public concern about fairness and readiness. The appointment was announced quietly, without a televised reveal or formal press conference, further deepening public skepticism.
Critics question whether M.M., new to pageantry, possesses the experience and cultural awareness required to represent the UAE globally. Many pageant fans and analysts emphasize that the Miss Universe title is not merely a crown—it is a role of cultural ambassadorship, diplomacy, and influence. “A Miss Universe representative must understand not just beauty, but values, history, and the story of the nation she represents,” one Dubai-based consultant explained. “That’s why this decision feels rushed and unjustified.”
Eligibility and Ethical Concerns
Further controversy surrounds M.M.’s eligibility, background, and conduct, with allegations of past misconduct and unverified legal issues. Former contestants accused her of bullying during previous pageants, prompting calls for stricter vetting and ethical standards. Though these claims remain unproven, they have reignited debate over how the Miss Universe brand should assess character and professionalism.
Pageant critics argue that the UAE, as a global hub for innovation and leadership, deserves a transparent and merit-based selection process. The growing public debate has extended beyond beauty enthusiasts to include Emirati commentators and women’s empowerment advocates who see this issue as a reflection of broader organizational accountability. “This is not just about one contestant,” one cultural advisor said. “It’s about integrity, respect, and the values we project to the world.”
Franchise Leadership Under Scrutiny
National director P.C., an Indonesian businesswoman with prior pageant ventures, has faced criticism for alleged mismanagement and absence during key stages. Reports suggest no verified UAE trade license exists under her name for the Miss Universe UAE entity. Her associate E.D. is said to have overseen Dubai operations, but sources describe communication as inconsistent and confusing.
Observers note that similar controversies have followed P.C. in her previous ventures across Southeast Asia, where concerns about financial transparency and contestant welfare were raised. These reports have resurfaced online, painting a concerning picture of recurring organizational lapses. The lack of a clear public statement from P.C. or her representatives has added to the growing distrust among fans and participants alike.
Calls for Action
Contestants have reportedly filed complaints citing misrepresentation and coercion. Industry experts and cultural commentators urge the Miss Universe Organization to re-evaluate the UAE franchise, suspend the current appointment, and install transparent leadership to restore credibility. Petition-style posts have circulated on social media, calling on the Miss Universe Organization to investigate the matter and protect the integrity of the brand.
Some insiders claim that several contestants have already reached out to local authorities, including the Dubai Department of Economy and Tourism, requesting formal investigation into licensing and contractual breaches. “The women involved are not just contestants—they are professionals who expected fairness and respect,” an Emirati women’s advocate stated. “They deserve answers.”
Reputation at Stake
Observers warn the controversy could harm the UAE’s image of transparency and women’s empowerment. The country has made significant progress in promoting women’s leadership and international representation, and this scandal risks overshadowing that progress. Many argue that only a legitimate, well-regulated national competition can ensure authentic representation of Emirati values and maintain the UAE’s image as a modern, progressive nation.
“It’s not just about beauty—it’s about trust,” a Dubai-based PR strategist said. “When something carries the name of the UAE, it must reflect excellence.” The Miss Universe brand, historically associated with empowerment and global visibility, now faces a test of credibility in one of the world’s most image-conscious markets.
As the Miss Universe Organization remains silent, the UAE public awaits clarity. Rumors of internal reviews and legal consultations persist, but no formal updates have been issued. How this issue is resolved will determine whether the Miss Universe UAE brand can regain trust and align with the nation’s values of integrity and excellence.
Looking Ahead
Despite the controversy, many hope this moment becomes a turning point for pageantry in the Emirates. Stakeholders believe that through greater oversight, professional management, and community involvement, the Miss Universe UAE franchise can evolve into a truly representative platform for Emirati women.
A transparent and fair competition process—rooted in ethics and cultural respect—could help rebuild public confidence and set a new benchmark for future events. As one former contestant summarized, “The UAE stands for excellence. Any woman wearing its sash should represent not just herself, but the strength, grace, and integrity of this nation.
