Today’s businesses rely mostly on digital marketing tools to survive.
11 Useful Digital Marketing Tools You Should Be Using Right Now
Today’s businesses rely heavily on digital marketing tools to survive and thrive. While it may sound dramatic, a robust tech stack is essential for growth and efficiency, ensuring that valuable time isn’t wasted on tedious tasks. Without contemporary marketing tools, your company could quickly fall behind its competitors.
The good news is that there’s no shortage of software to handle your marketing needs. However, the sheer number of available tools can be overwhelming, especially for beginners. By learning about these tools, you can build and enhance your overall marketing strategy.
Table of Contents
What is a Marketing Tool? what-is-a-marketing-tool
Most Useful Digital Marketing Tools most-useful-digital-marketing-tools
1. Mail Chimp mailchimp
2. Google Analytics google-analytics
3. Google Ad -google-ads
4. Canva Business canva-business
5. Trello 5-trello
6. Slack 6-slack
7. Yoast SEO yoast-seo
8. Survey Anyplace survey-anyplace
9. Ahrefs ahrefs
10. SEMRUSH semrush
11. Clearbit
What is a Marketing Tool?
In the simplest terms, a marketing tool is a method, plan, or software used to advertise goods or services with the goal of increasing sales for a company. Marketing campaigns allow a company to interact directly with customers, utilizing various tools to collect and analyze key information. Each type of marketing tool serves a unique purpose within a comprehensive strategy.
Most Useful Digital Marketing Tools
1. MailChimp
MailChimp is a leading platform for social advertising and email marketing, ideal for planning and automating digital marketing campaigns. It’s renowned for enhancing campaigns and monitoring traffic volume. The platform supports multiple integrations with different SaaS companies, making it versatile for email interactions with your audience.
Features:
– Easy-to-use design tools for creating better content
– AI-powered assistant for generating custom designs
– Personalized emails to increase orders through marketing automation
– Comprehensive insights and analytics in one place
– Free plan for small marketers
MailChimp’s pre-built, customizable email automation helps reach the right audience at the right time. It enhances traffic, conversions, and sales for online retail and e-commerce firms.
2. Google Analytics
Google Analytics is a powerful tool for guiding various marketing decisions. It allows you to track e-commerce and set business goals, providing numerous data insights that help make informed decisions about website modifications.
Features:
– Information about website traffic segmented by devices, products, pages, and more
– Customizable metrics, dimensions, and dashboards for easy data access
– Real-time updates about visitors and their activities
– Enhanced understanding of target audience and business performance
– Various reporting tools for sharing insights
Google Analytics offers a plethora of functions and features, including the creation of customized dashboards and reports.
3. Google Ads
Google Ads is a versatile platform for businesses of all sizes. Despite concerns about cost, it remains one of the most effective digital marketing tools for business growth.
Features:
– Drive website visits
– Increase customer calls through a click-to-call button
– Boost footfall in physical stores
Efficient use of Google Ads requires learning, but the platform makes it easy to calculate ROI. AI features accelerate results, especially in display advertising. Extensive targeting options allow for precise audience targeting, making it unique among digital marketing tools.
4. Canva Business
Canva is essential for digital marketers who need a robust design tool for creating engaging social media posts and other marketing materials. It supports the creation of visual content for blogs, websites, and social media.
Features:
– Customizable posts and various graph types
– Extensive library of stock photos, illustrations, graphics, icons, and vectors
– Wide range of design templates for various marketing materials
– Simple drag-and-drop design for ease of use
Canva enables the creation of high-quality visual content without needing an expert designer.
5. Trello
Trello is a popular content management system that helps brainstorm and strategize content for digital marketing campaigns. It facilitates team collaboration and project management.
Features:
– Creation of cards with notes, deadlines, and team assignments
– Support for remote working and task management from anywhere
– Organization of digital marketing campaigns to ensure nothing is missed
Trello keeps teams coordinated and communication streamlined, making it indispensable for content planning.
6. Slack
Slack is a communication tool used daily by digital marketers for team collaboration, client communication, and project discussions.
Features:
– Real-time web communication with team members
– Project, team, and channel tracking
– Message and video conferencing capabilities
– Facilitates collaboration from anywhere
Beyond being a messaging app, Slack enhances organizational efficiency and supports both public and private group discussions.
7. Yoast SEO
Yoast SEO is a well-known WordPress plugin that helps optimize websites for better search engine rankings. It supports various aspects of SEO where WordPress falls short.
Features:
– Comprehensive functions for website optimization
– Built-in content analysis, meta keyword management, and more
– Creation of XML sitemaps and automatic submission to search engines
– Protection against content scrapers and plagiarism
Yoast SEO helps create better content and manage various SEO-related tasks efficiently.
8. Survey Anyplace
Survey Anyplace allows marketing professionals to create engaging quizzes, assessments, and surveys. It helps interact with target audiences and develop brand identity.
Features:
– Creation of insightful questionnaires
– Personalized guidance for respondents
– Understanding of market demands and consumer preferences
– Customizable surveys with branding
Survey Anyplace offers attractive, simple, and mobile-friendly surveys that enhance user engagement.
9. Ahrefs
Ahrefs provides a suite of SEO tools to optimize websites based on marketing needs. It’s particularly known for its backlink checking capabilities.
Features:
– Website optimization tools
– Strategic topic selection and content placement
– Competition analysis
– Free trial and comprehensive data index
Ahrefs helps manage SEO projects and monitor ranking progress.
10. SEMRUSH
SEMRUSH is a comprehensive digital marketing tool that supports SEO, content marketing, market research, advertising, and more. It’s favored by millions of marketing experts for its extensive features.
Features:
– Boosting organic traffic with SEO tools
– Creating high-ranking content
– Cost-effective prospect reach
– Competitor strategy insights
– Social media strategy development
SEMRUSH is user-friendly and offers a free trial, making it accessible for initial use.
11. Clearbit
Clearbit provides data and API services to enhance lead generation and account-based marketing. It’s used by sales and marketing teams for improved customer data management.
Features:
– Company data including size, location, and technology stack
– Enrichment of existing customer data with additional information
– Lead generation and profiling
– Fraud risk management
Clearbit integrates with platforms like Salesforce and Marketo, providing valuable insights for marketing strategies.
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Using these digital marketing tools can significantly enhance your understanding and control of marketing campaigns. While many offer free trials, their full potential often requires a subscription. The investment is worthwhile given the extensive benefits they provide.
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