PR experience in digital marketing is a powerful base, especially if you enter the legal field. It’s important not only to talk about yourself, but to do it in such a way as to inspire trust from the first lines, and specialists from law firm marketing do just that. They select a strategy for the niche and target audience, place emphasis so that it becomes clear from the first page of the site who can be trusted with your case. Their approach helps lawyers look confident and professional even for those who have often dealt with lawyers before.