Discover the key differences between a Kentico Development Company and freelancers to find out which option is best for your project’s success.
When a business decides to build or upgrade its website, the question of who should do the job always comes up. Should you hire an agency with a dedicated team of developers? Or would it be more cost-effective to bring in a freelancer who can work on specific tasks? This dilemma is particularly important when dealing with platforms as robust and feature-rich as Kentico.
Choosing between a professional team and a solo expert isn’t just about the price tag—it’s about long-term results, scalability, and peace of mind. To help you decide, let’s explore both options in detail and break down their pros, cons, and suitability for different types of projects.
Before we compare the two paths, it’s important to answer a common question: what is Kentico?
Kentico is a leading digital experience platform (DXP) that combines content management, digital marketing, and eCommerce capabilities into one unified system. Unlike many open-source CMS platforms, it offers enterprise-level features such as:
With so many advanced capabilities, Kentico isn’t just a basic website builder—it’s a platform designed for scalability and complex business needs. Which is why the decision to hire a development company or a freelancer can make a huge difference in how well your digital strategy is executed.
Hiring a Kentico development company means you’re not just getting one person—you’re gaining access to a team of designers, developers, testers, and project managers. This ensures that every aspect of your project is handled by specialists.
Agencies work with structured methodologies, like Agile or Scrum, to ensure smooth collaboration and on-time delivery. They also have dedicated quality assurance teams to test your website thoroughly before launch, reducing errors and downtime.
A good Kentico agency provides ongoing support packages, so you’re never left alone after your site goes live. This includes updates, bug fixes, and even feature enhancements as your business grows.
With cyber threats becoming more advanced, security can’t be an afterthought. Agencies implement enterprise-grade security features, ensuring your Kentico platform is compliant and resilient against attacks.
If your business is planning to expand—multiple websites, global reach, or eCommerce scalability—a professional team is better equipped to handle these demands without sacrificing performance.
Beyond development, agencies often act as digital consultants, guiding you on best practices, new feature adoption, and marketing strategies. They help you align Kentico’s capabilities with your long-term business goals, ensuring your investment isn’t just technical—it’s strategic.
When technical problems arise, an agency can respond more quickly because of its dedicated support structure. Unlike freelancers who may be unavailable due to other commitments, a company typically has round-the-clock support and multiple resources to handle urgent issues without delays.
Bottom line? A development company is a good fit for businesses that want reliability, scalability, and a long-term digital partner.
Freelancers are usually less expensive upfront. For startups or small businesses with limited budgets, hiring a skilled freelancer can make sense—especially for minor upgrades or short-term projects.
Freelancers tend to have more flexible schedules and can sometimes deliver tasks quicker if they’re fully dedicated to your project.
When working with a freelancer, you often communicate directly with the person handling your project. This can sometimes speed up decision-making and reduce the layers of management that agencies have.
Some freelancers are highly specialized in Kentico modules or integrations. If you need help with a very specific task, hiring such a freelancer could be faster and more efficient than going through a full agency.
The catch? Freelancers might be ideal for small-scale projects or one-off needs, but for long-term, complex builds, the risks often outweigh the benefits.
To make the decision easier, here’s a side-by-side comparison of both options:
| Criteria | Kentico Development Firm | Freelancers |
| Expertise | Full team with diverse skills | Usually limited to one person’s skillset |
| Scalability | Can handle enterprise and multi-site projects | Limited scalability |
| Cost | Higher upfront investment | More affordable initially |
| Speed | Structured workflows, dedicated teams | Depends on freelancer’s availability |
| Support | Ongoing maintenance and upgrades | Limited, project-based support |
| Security | Strong enterprise-level protection | Varies; may lack robust security expertise |
| Reliability | Agency reputation and accountability | Depends on freelancer’s commitment and reliability |
The key is to align your choice with your project size, budget, and long-term vision.
Both freelancers and professional teams bring unique strengths to the table. Freelancers are cost-effective, flexible, and great for small projects. On the other hand, a development company offers scalability, security, and reliable long-term support—making it the stronger choice for businesses serious about growth.
At the end of the day, the right choice depends on your project’s complexity and your long-term goals. For businesses aiming to maximize the full power of Kentico, having a dedicated team by your side often proves to be the smarter investment.
