Instagram introduced business accounts in 2014 and at that time many brands, influencers and even content creators had switched their accounts to business accounts. This business account provides detailed insights and analytics to businesses and is very useful for promoting their brands through content.
I know that this question must have arisen in your mind that now you can switch your Instagram account to a personal account. There can be mainly two reasons behind this. Firstly, you want to limit your content to just your community of followers. Or you want to increase the organic reach of your post by depending on the algorithm made by the Instagram company.
Changing a professional account to a personal account involves a few simple steps and is a very important decision of yours. So, before doing this you should know its pros and cons.
What Is A Personal And A Professional Account
Well, let’s take a quick look at what is a personal account and a professional account.
There are only two types of accounts that can be created on Instagram – personal and professional.
Personal Account –
Here you can access all the basic features of platforms. You can upload posts, reels, personality videos and stories. Also, you can go live and connect with your followers in real time. But, you won’t be able to find out how your posts are performing or have access to in-depth analytics.
Professional Account –
These accounts are further divided into 2 categories – Business Accounts and Instagram Creator Accounts. This type of account gives you access to great useful features such as detailed insights, analytics and promotion. So that their brand awareness reaches more consumers.
I hope you all know the types of accounts you can create on Instagram. So, now we come back to our main topic.
How to Change Instagram from Business to Personal
Switching from a professional account to a personal one is not rocket science, it will hardly take less than 5 minutes to do. But, you should think carefully about whether you want to take this step or not. If you have made up your mind that you have know how to switch to a personal account on Instagram, then follow these simple steps given here:
- Launch the Instagram app on your device.
- Open your Instagram Business profile.
- Click on the Menu button in the top right corner of your screen.
- Next, select the Settings option.
- Choose Account from the menu.
- Scroll down until you find Switch Account Type, click on it.
- Then, tap on the Switch to Personal Account option.
- Read the pop-up that appears carefully and hit the confirm button.
After this, you cannot use some of the great useful features of the Instagram platform. For some people, loss of insights and analytics is not a big deal. But, for professional businesses or brands, it is a big loss. They can lose access to powerful audience insights and other tools like features given in professional accounts. Also, Instagram is a social media marketing platform for many businesses that helps in strengthening their online presence.
The final decision should be yours depending on your needs and preferences. Peace!
