The digitally printed wallpaper market has gained immense popularity in the past few years on account of various advantages offered over conventional wallpapers. Digitally printed wallpapers are produced using state-of-the-art printing technologies which help in bringing out fine details, vibrant colors and high-resolution graphics. They are cost-effective compared to hand-printed wallpapers. In addition, digitally printed wallpapers are versatile in design and allow printing various textures, patterns, and images which are not possible through traditional screen or block printing. This gives interior designers and homeowners more options to experiment with unique and personalized wall decoration ideas. The digitally printed wallpaper market has also benefited from an expanding retail presence online, which has made these wallpapers easily accessible to consumers across different regions.
The Global digitally printed wallpaper market is estimated to be valued at US$ 6.67 Bn in 2024 and is expected to exhibit a CAGR of 19% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the digitally printed wallpaper are A.S. Création Tapeten AG, Grandeco Wallfashion Group Belgium NV, Graham and Brown Ltd., MX Display Ltd., Flavor Paper, Moonavoor Sisustus, JOHNMARK LTD, Glamora Srl, Inkiostro Bianco PI, Tecnografica, Syndikat4, DAISY JAMES, ÉLITIS, MINDTHEGAP, YO2 Designs, Arte International, Astek, Momentum Textiles Wallcovering, Londonart, and John Mark Ltd. With the growing popularity of digitally printed wallpapers, these companies are investing in advanced digital printing technologies to meet the evolving consumer demands.
The demand for Digitally Printed Wallpaper Market Size has increased significantly owing to their widespread application in residential as well as commercial spaces like hospitals, offices, hotels and others. Their easy installation and removal have further expanded the scope of application. Additionally, the rising trends of interior decoration and home makeovers are driving the sales of premium and designer digitally printed wallpapers.
Technological advancements like UV-curable inks, latex inks and LED-UV digital printing are helping manufacturers enhance print qualities, widen color gamut, achieve faster printing speeds and lower production costs. This has enabled designs with extremely fine details and textures at affordable price points.
Market Trends
– Sustainable digitally printed wallpapers: Major players are focusing on developing eco-friendly digitally printed wallpapers made from biodegradable materials, recycled content or sustainably sourced raw materials to cater to the growing consumer demand for green products.
– Customization and personalization: Options for customization and personalization of wallpaper designs through digital printing are gaining traction. This allows customers to choose colors, textures, photos/images of their choice for one-of-a-kind wall décor.
Market Opportunities
– Expanding retail channels: Growing sales of digitally printed wallpapers through online retail platforms present lucrative opportunities for manufacturers and vendors.
– Emerging markets: Markets in Asia Pacific and South America offer high growth potential owing to rising construction activities, increasing consumer spending on home décor and growing awareness about advanced wallpaper options.
Impact of COVID-19 on Digitally Printed Wallpaper Market
The COVID-19 pandemic has significantly impacted the growth of the digitally printed wallpaper market. During the initial lockdown periods imposed across various countries, the construction activities were halted which massively disrupted the demand for wallpapers. With people confined to their homes, the renovation and remodeling activities saw a decline. This significantly decreased the consumption of digitally printed wallpapers globally.
Concentration of Digitally Printed Wallpaper Market in terms of value
The digitally printed wallpaper market in Europe dominated the global sales in the pre-COVID period. Countries like Germany, UK, France, Italy have significant demand owing to developed residential and commercial construction sectors. North America was the second largest market led by the United States. The Asia Pacific region especially China is expected to witness the fastest growth during the forecast period on account of rising disposable incomes, infrastructure development and real estate investments.
Fastest growing region for Digitally Printed Wallpaper Market
The Asia Pacific region is poised to emerge as the fastest growing region for the digitally printed wallpaper market between 2024-2031. Rapid urbanization, economic growth, increased spending abilities on home décor and renovations are driving the market growth in Asia Pacific countries. China, India and other South East Asian countries offer lucrative opportunities for wallpaper manufacturers. Government initiatives to develop smart cities, growing middle-class population and real estate boom are some of the major factors that will propel the demand for digitally printed wallpapers in Asia Pacific region in the coming years.
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