Google’s search engine market share is reportedly dropping as competitors gain ground.
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009.
The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record.
It’s important to note that StatCounter’s data, while valuable, has certain limitations when measuring precise search engine market share. StatCounter’s data is derived from websites with its tracking code installed, which introduces a sample bias.
StatCounter can only track searches that result in a click-through to a website. It cannot account for “zero-click” searches, where users find the information they need directly on the search engine results page without clicking through to any website. These zero-click searches, which are becoming increasingly common, are not captured in StatCounter’s data.
The decline is most significant in Google’s key market, the United States, where its share of searches across all devices fell by nearly 10%, reaching 77.52%.
Concurrently, competitors Microsoft Bing and Yahoo Search have seen gains. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009.
Yahoo Search’s worldwide share nearly tripled to 3.06%, a level not seen since July 2015.
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