Effective digital branding involves managing a vast array of digital assets, including images, videos, and documents. As the volume of these assets grows, so does the need for a robust system to organise and manage them efficiently. This is where Digital Asset Management (DAM) software comes into play. DAM software provides a centralised platform for storing, organising, and retrieving digital assets, ensuring that all branding materials are easily accessible and consistently used across various channels.
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