The global culinary arts tourism market is estimated to be valued at US$ 13.66 Bn in 2024 and is expected to exhibit a CAGR of 18% over the forecast period from 2024 to 2031.
Key Takeaways
Key players operating in the culinary arts tourism market are Abercrombie Kent USA, LLC, Greaves Travel Ltd, India Food Tour, Classic Journeys, LLC, The FTC4Lobe Group, The Travel Corporation, Gourmet on Tour, Culinary Adventures International, Culinary Tours, Butterfield Robinson Inc., International Culinary Tours, and Forks on the Road. These players are focusing on expanding their culinary tourism offerings and global footprint.
Key opportunities in the market include the rising demand for interactive culinary experiences from millennial travelers. Regions with diverse culinary cultures like Asia Pacific, South America, and Europe are attracting increased investments from tour operators. Countries like India, Thailand, Peru, Spain, and Italy have emerged as top culinary destinations.
Market Drivers
A major driver for the Culinary Arts Tourism Market Size is the growing popularity of food tourism experiences. Tourists are displaying increased interest in learning about local cuisines and interact with professional chefs and local communities. Food festivals, culinary trails, cooking classes and competition are gaining massive popularity among international travelers. This is encouraging tourism boards to promote their culinary heritage and assets.
Market Restraints
A key challenge for the culinary arts tourism market is the requirement of substantial up-front investments and planning involved. Developing culinary infrastructure like kitchen spaces for demonstrations and training local chefs/guides requires capital. Coordinating with local farmers, wineries and other food producer also needs resources. This poses barriers for small companies unless supported by government initiatives to boost domestic tourism.
Segment Analysis
The Culinary Arts Tourism market comprises various segments such as Cooking Classes, Food Events, Food Trails, Culinary Schools, and Beverage Education. Among these, Cooking Classes is the dominating sub-segment accounting for around 40% of the market share. Cooking classes offer a hands-on experience for tourists to learn various regional cuisines and flavors directly from professional chefs. This provides a unique learning experience and makes cooking more enjoyable.
Global Analysis
Regionally, Europe dominates the Culinary Arts Tourism market with over 30% share attributed to heavy food-centric tourism in countries like France, Italy and Spain. The presence of world-renowned culinary destinations and an elaborate food and wine culture has boosted culinary tourism in Europe. The Asia Pacific region is expected to witness the fastest growth during the forecast period owing to emerging food destinations in countries like Thailand, Vietnam and India. Supportive government initiatives coupled with the influence of international cuisines are fueling the growth of culinary tourism across APAC. North America is another prominent regional market driven by increased popularity of cooking retreats, farm tours and culinary trails across destinations in the US and Canada.
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