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Skilled Workforce Shortage in the Beauty Business Industry
“I need a professional stylist, but cannot find someone reliable”, or “One of our senior stylists just quit!” You must have listened to such staff shortage stories at least once when you walk into a beauty parlor these days. Yes, that’s the pain point of most private salons and parlor setups of independent stylists. If you are a beauty or spa parlor owner or manager in the USA, you might have also faced a similar paradigm shift associated with skilled workforce shortages.
On the other hand, the demand for trendy hairstyles, glowing skin, threading, nail art, hair or body spa, or other cosmetic treatments is increasing continuously. A few years back, we saw beauty parlors as one of the bustling workplaces filled with energetic vibes and creativity. However, today, we are experiencing a worrying silence in parlors, owing to the shortages of trained and dedicated beauty professionals and stylists.
There is no denying the fact that staff shortage affects business growth and customer satisfaction.
What are the challenges that today’s salons are facing? What’s causing the talent shortage in an industry that once used to attract passionate and creative individuals? Let’s take a closer look at the things going on behind the curtain!
Many beauty schools or institutions are struggling to keep up with the rising technological trends and digital advancements. Usually, these courses have certain gaps. They usually fail to include a real-time salon experience in their training modules.
Similarly, they don’t include coaching on how to integrate the latest tools and technologies in the real-time parlor setting. Today, big-brand salons are providing digital consultations to their clients to offer guidance on advanced skincare and makeover solutions based on unique skin types, skin concerns, and lifestyle preferences. Therefore, beauty training programs must train aspiring stylists on the benefits of implementing advanced skincare devices and digital consultations to help private salon owners deliver enhanced customer experiences.
Nowadays, clients look for much moe than a spa or haircut. They are looking for customizations and guidance on the best treatments.
Today’s clients are also looking for more advanced solutions, including microneedling, chemical peels, laser treatments, and digital makeovers.
Most of these services require salons to implement advanced technologies and AI tools to ensure candidates can be future-ready. Unfortunately, due to the lack of such technology-based training, aspiring stylists and creative professionals are entering the workforce without specialized training to meet the growing and ever-changing client expectations.
Many beauty professionals are switching jobs and leaving the industry entirely due to limited career growth, employee burnout, or being unable to meet client expectations due to a lack of technology-based training. They are also getting better job opportunities in other industries and fields, such as eCommerce, sales, influencer marketing, and digital marketing.
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