Why Digital Marketing is Important Nowadays

Businesses always have to figure out how to grow and stand out in the fiercely competitive digital world of today.

In today’s fast speed world where attention space are getting shorter and competition is deep, businesses need to adjust. Digital marketing has become a must have tool for companies to reach their customer. In this post we’ll break it down using the copyright framework and provide data backed

Problem: The scene Has Changed

In the past businesses learned on traditional marketing methods like print ads, billboards and TV commercials. But consumer behavior has changed big time.A Statista estimate from 2022 states that there are more than 4.6 billion internet users globally. That represents over 58% of the world’s population. Ignoring this trend means missing out.

For example a local bakery that only advertises through Advertisement and spoken. Those methods may have worked in the past but limit the bakery’s reach to a small radius. A bakery that uses digital marketing can reach customers in the next town or even city.

key Stats:

Internet: 58% of the world population is online through statistical report.

Social Media: 4.2 billion people use social media through statistical report.

Mobile: 50% of global web traffic is mobile through statistical report.

Worried: The result of Not playing

Not being digital means missing out on customer understanding and arrangement. Companies that don’t change will fall behind. The best image of this is success. success, which was once the industry leader in video hire, failed to adjust to the digital move and filed into failure in 2010. t in 2010. Meanwhile Netflix, who did adapt and go digital, is now a household name.

And consumers expect to interact with brands online. A 2023 HubSpot survey found 80% of customer are more likely to buy from a brand that offers personal experiences online. Without a digital marketing strategy, you’ll lose customers to competitors who can.

Real World Example:

Blockbuster vs. Netflix: Blockbuster didn’t turn to digital and lost the business, Netflix did and grew to over 230 million subscribers globally in 2023.

Solve: The advantage of Digital Marketing

Compared to old marketing, digital marketing offers numerous benefits. Here are a few advantages that companies can take use of:

1. Wider Reach

With digital marketing you can reach a global audience. Traditional methods are often limited by geography, digital marketing breaks down barriers. For example an online store can sell to someone on the other side of the world with a few clicks.

2. Cost Effective

Digital marketing is often cheaper than old methods. As to a WordStream research, Google PPC (Pay-Per-Click) offers a minimum return on investment of 200%. This implies that your marketing spend will yield a significant return.

3. Targeted marketing

accurate targeting is possible with digital marketing. Companies can target special growth, interests, and behaviors with their marketing campaigns. With the help of drive like Facebook Ads and Google Ads, marketers can design campaigns that target the right people at the right moment.

4. specific

The real-time tracking of results is one of the largest benefits of digital marketing. Businesses can use analytics tools to make data-driven decisions by observing what works and what doesn’t. In a HubSpot survey, 70% of marketers stated that knowing their return on investment (ROI) is the most important reflection when rate their marketing strategy.

5.Developing Connections

Digital marketing encourages communication and involvement from clients. Email newsletters, content marketing, and social media platforms give brands the chance to interact with their audience. 64% of customers want brands to interact with them on social media, per a grow Social study.

Case Study: More Shiny

Glossier, a beauty brand, is a prime example of successful digital marketing since it centered its whole business strategy around social media interaction. Through connecting with customers on Instagram, Glossier built a devoted following. According to reports, the brand made $100 million in sales in its first five years of business, include as a result of its successful use of digital marketing.