Shopee vs. Mercado Libre | SKU Volume Comparison

Explore SKU insights from Shopee and Mercado Libre in Brazil. RetailScrape reveals competitive data insights for smarter retail and pricing strategies

Introduction

E-commerce in Brazil has witnessed rapid growth, with platforms like Shopee and Mercado Libre emerging as dominant marketplaces. Each platform caters to millions of users, offering a diverse range of products. However, a critical question arises: which platform offers a wider variety of SKUs? To determine this, Retail Scrape conducted a comprehensive data scraping analysis to extract and compare the total SKU count on Shopee and Mercado Libre in Brazil.

Overview of Shopee and Mercado Libre in Brazil

Shopee Brazil

Shopee, a Singapore-based e-commerce giant, has aggressively expanded into Brazil, targeting price-sensitive consumers with competitive pricing and an extensive seller network. The platform offers a mix of local and international products, with an emphasis on affordability.

Mercado Libre Brazil

Mercado Libre, a Latin American e-commerce leader, has a strong foothold in Brazil. It provides a marketplace for businesses and individuals, offering a vast range of products across various categories. Unlike Shopee, Mercado Libre also integrates financial services and logistics solutions to enhance user experience.

Methodology: Web Scraping for SKU Volume Analysis

To analyze SKU volume on both platforms, Retail Scrape deployed advanced web scraping techniques to extract structured product listing data. The scraping process included:

• Data Collection: Extracting product listings across multiple categories.
• Data Cleaning & Processing: Removing duplicates, inactive listings, and unavailable products.
• SKU Counting: Identifying the total number of unique SKUs per platform.

Findings: SKU Volume Comparison

Total SKU Count on Shopee Brazil

Shopee displayed an extensive SKU catalog, primarily driven by:

• A vast network of small-scale sellers.
• Import-friendly policies encouraging overseas product listings.
• Frequent promotions and flash sales boosting SKU availability.

Total SKU Count on Mercado Libre Brazil

Mercado Libre also exhibited a significant SKU volume, influenced by:

• A structured and seller-regulated listing approach.
• A higher proportion of business-to-business (B2B) and brand-specific listings.
• Advanced AI-driven recommendations optimizing product variety.

Category-wise SKU Distribution

The SKU distribution varied across different categories:

Platform Strengths & Weaknesses in SKU Volume

Shopee’s Advantages

• Higher SKU variety in Fashion and Beauty & Health categories.
• More sellers contribute to product diversity.
• Attractive pricing strategies increase SKU turnover.

Shopee’s Challenges

• More unverified sellers lead to duplicate SKUs.
• Higher proportion of low-quality or counterfeit items.

Mercado Libre’s Advantages

• Strong SKU presence in Electronics, Home & Living, and Automobiles.
• More structured and reliable seller base.
• Integrated fulfillment services ensure product availability and quality.

Mercado Libre’s Challenges

• More regulated listings limit SKU variety in some categories.
• Higher pricing due to business-centric seller policies.

Conclusion: Which Platform Has More SKUs in Brazil?

From the analysis, Retail Scrape found that SKU volumes are comparable across both platforms, with Shopee excelling in fast-moving consumer goods (FMCG) and fashion, while Mercado Libre leads in high-value categories like electronics and automobiles.

Future Insights: How Web Scraping Helps E-commerce Businesses

By leveraging data extraction services, businesses can:

• Track competitor SKU counts and pricing trends.
• Identify high-demand product categories.
• Optimize inventory management strategies.

If you are looking to gain deeper Insights Into E-commerce Data, Retail Scrape offers scalable and customized web scraping solutions for businesses worldwide.

Contact Retail Scrape today to unlock actionable e-commerce insights!

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