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Postcard printing continues driving growth in 2025 due to various reasons. You must include it in your marketing campaign.
Postcards are a flexible and efficient marketing tool. They can be used by almost every business with an unrivalled targeting approach. Leaving postcards out of your marketing strategy could mean missing a valuable opportunity.
Regardless of the type of business you have or what you want to market, some of the top companies still prefer marketing with postcards. In this article, we are going to take a look at why postcard printing is a must-have for the success of every marketing campaign.
Folded postcards make it easy to print in large quantities for marketing campaigns. Printing in higher quantities will help you save more money. Usually, a postcard printing service charges a small amount for larger orders. Thus, the cost per card is exponentially lowered. In comparison to marketing channels, such as social media and digital marketing, printing postcards is much cheaper. Moreover, it is a clear and predictable expense. This makes budgeting a lot easier.
One of the top features of postcard printing is that you can design them within the shortest possible time. There are postcard layout templates that will help you design one. Apart from that, there are templates for each industry, which you can download for free. In case you aren’t design savvy, using this template will save you money and time.
Postcards achieve higher engagement rates than most digital channels. The higher engagement rate is primarily because of the physical nature of postcards. This makes them more likely to grab attention and spark engagement. Another advantage of postcard printing is that they are often kept, unlike emails, which can be quickly deleted. The extended visibility of the marketing tools keeps the brand message in front of target customers. Also, people spend more time reading what’s on a postcard than emails. Its visually appealing format encourages recipients to read the whole message.
Multi-channel integrated marketing strategies are becoming popular over time. The higher response rate of the tools shows that brands are tapping into online browsing behaviour to send personalised mail that resonates with customers. By tapping into the online data, marketers can reach potential customers more effectively with direct mail. Also, postcards can complement online marketing by reinforcing brand messages. While social media posts and emails can be easily neglected, a physical postcard will remind people of the offer or brand, pushing them to take action.
Folded postcard printing can be used to market various things, regardless of the kind of service or product you are promoting. This flexible marketing tool is great for sending out messages about the brand, an offer, or something else. Postcards can even serve as a simple and effective feedback form.
Compared to fleeting digital ads, postcards provide a more lasting and memorable impact. A well-crafted postcard printed at a reliable best postcard printing service fosters stronger recognition. Moreover, by using premium-grade postcards, a brand can show its prospects and clients that it focuses on attention to detail.
Unlike other marketing methods, postcards tend to show their effect very promptly. Since it is not enclosed in an envelope, your recipient will notice the message directly. Since postcards only offer space for an image on the front and a short message on the back, they naturally push you to keep your message simple and direct. This clarity often creates an instant impact on the recipient.
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