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Founded in 1949, Narad-G is a heritage Indian bakery brand that has delighted families for over 75 years with its pure, homemade-style biscuits.
In India, food is never just about filling the stomach. It is about emotions, traditions, and moments shared with loved ones. Among the many snacks that carry this cultural significance, biscuits hold a special place. They are companions to countless cups of tea, essential to festive gatherings, and nostalgic reminders of childhood. Within this world of comfort and taste, Narad-G has carved out a legacy that has lasted for more than seven decades. What began as a small bakery in Rudrapur, Uttarakhand, in 1949, has now become a symbol of purity, tradition, and timeless flavor.
From its earliest days, Narad-G stood out because of its commitment to purity. Unlike mass-produced snacks filled with artificial flavors and preservatives, Narad-G products were baked with real, wholesome ingredients. These include:
Pure ghee, for rich flavor and texture.
Whole wheat flour, for nutrition and natural goodness.
Jaggery and desi khand, as healthier alternatives to refined sugar.
Even today, the bakery avoids unnecessary chemicals and focuses on small-batch baking, ensuring every biscuit is fresh, flavorful, and true to tradition. This uncompromising approach has earned Narad-G not just customers but loyal admirers who pass down their love for the brand to younger generations.
Narad-G’s strength lies in its wide and diverse range of products, each crafted to suit different palates:
Gur Aata Biscuits – Nutritious and subtly sweet, made with jaggery.
Desi Khand Aata Biscuits – Wholesome with a gentle flavor, perfect for tea.
Ajwain Biscuits – Savory, aromatic, and digestive-friendly.
Jeera Biscuits – Crisp with a balanced spiced flavor.
Kalonji Biscuits – Unique and earthy, reflecting traditional baking methods.
Honey Oats Biscuits – A modern, health-focused twist.
Nariyal Bites – Sweet coconut-rich treats, perfect for festive moods.
Pista Badaam Biscuits – Luxurious with the richness of dry fruits.
Almond Biscotti – Crunchy and delightful, ideal for coffee or milk.
Dry Fruits Naan Khatai – The star of the collection.
Despite offering premium quality, Narad-G has always believed in keeping its products affordable. With prices ranging between ₹45 and ₹85, the biscuits are within reach for most households. Each pack comes with a three-month shelf life, though customers know they rarely last more than a few days once opened. This balance of quality and affordability has helped Narad-G build a reputation that rivals even bigger commercial brands.
Narad-G biscuits are not just food items — they are part of Indian family culture. They are gifted during festivals, carried on journeys, served to guests, and cherished during quiet evening teas. For many, Narad-G is not simply a bakery brand but a part of their lifestyle and traditions.
This cultural connection is one of the biggest reasons the brand has endured for so long. In a world that often prioritizes convenience over authenticity, Narad-G stands as a reminder that the simplest joys — like sharing a biscuit with loved ones — are often the most meaningful.
While Narad-G is deeply rooted in heritage, it also looks forward to the future. Under the leadership of Ayush Narad, the brand is expanding its footprint through e-commerce platforms, making its biscuits accessible to customers across India and even eyeing international markets. There are also plans to explore new health-focused products to cater to modern preferences without compromising the essence of what makes Narad-G special.
The story of Narad-G is the story of trust, family, and timeless taste. From its humble beginnings in 1949 to becoming a household name, Narad-G has shown that when a brand stays true to its values, it can thrive across generations.
Its biscuits — whether the humble Jeera, the comforting Gur Aata, or the luxurious Dry Fruits Naan Khatai — are more than snacks. They are traditions, memories, and emotions wrapped in a bite. For over 75 years, Narad-G has been a part of India’s culinary heritage, and as it continues to grow, it promises to remain a trusted companion to families for many years to come.
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