Want to know your DA score and increase Domain Authority of your website? Here is a complete DA guide + free DA checker tool.
This is a common question that I encountered during almost all initial discussions with website owners.
Sometimes the website owners are obsessed and excited about increasing their Domain Authority.
But, does it really matter in achieving overall SEO success?
Let’s find out.
Let’s clear the air around domain authority before moving any further.
Domain Authority or DA is a metric that is used by Moz, a popular SEO tool to assess the quality of a website based on different SEO factors.
To make it more clear, Domain Authority is not a Google approved metric.
Long back Google had it’s own authority metric called PR or Page Rank that assigned authority score on a scale of 0-10. However, they scraped the Internet Explorer plugin that was used to check the score and confirmed that the metric will not be updated there after.
That’s when website owners started using the Domain Authority score offered by Moz, which back then was the most popular SEO tool.
Now, there are multiple tools that provide quality score just like Moz DA. This includes Domain Rating provided by Ahrefs, Authority Score by SEMRush and Trust Flow created by Majestic.
Domain Authority score ranges from 1-100. The higher the DA score, the better the quality of the site.
This also translates into higher chances of the website generating organic traffic and rankings.
From the time DA came into existence, it has been widely used by the outreach team to understand the quality of a website.
Websites with high Domain Authority usually have a host of referring domains that are of very high quality.
If you’re trying to improve the DA of your website, make an effort to acquire high-quality links from domains that have higher DA than that of yours.
This will accelerate the growth of your DA.
In addition to this, ensure that you’re not getting links from websites with higher spam scores.
A high spam score might result in losing website authority.
By making sure that your site is getting links from high-authority, you give a positive signal to the Moz algorithms about the quality of your site.
Always keep a tab on the links pointing to your site.
If you have a higher number of spammy linking domains pointing to the site, the DA can be hit badly.
Always do a thorough backlink analysis and make an effort to remove any link with a spam score of more than 30%.
You also have to ensure that the external links on your website are not pointing to spammy domains.
If you’re not sure about the quality of the website that you’re linking back to, use the “no follow” link attribute to be on the safer side.
Disavowing the links using the Google Disavow Tool may also help in the long run in improving the DA of your website.
Here are the Different Ways to Get Quality Inbound Links to Your Site
The best way to acquire high-quality links to your website is by publishing content that is worth linking to.
As more people notice the content that you published, they may be interested in linking back to a useful resource.
This is the ideal scenario that Google recommends, but it’s hard to come by.
There are many ways to publish content that is link-worthy.
It could be either content that is research-based or a linkable asset like an infographic or a graph.
This is a time-consuming process.
But the links that are earned naturally have more worth than any other link that you build.
This is one of the best and most successful ways of link building.
If looking to build authority and you’re time-bound, blogger outreach is the best link-building practice to follow.
Get in touch with bloggers and webmasters who manage websites that cater to the same niche as yours.
Reach out to them with a guest post opportunity or ask them to cover the product or services that you offer.
You will receive a quick response, and the links will be placed naturally.
If you don’t have the time to manually reach out to website owners, we can do that for you as part of our blogger outreach services.
This is another link-building strategy that’s definitely worth trying.
Conduct a broken link audit of websites with high DA.
Check if you can provide them with better content to link back.
This strategy opens win-win opportunities as the website can fix the issue with the broken link, whereas you get a quality backlink from a contextual website without putting much effort into writing a blog post.
You may come across websites that may have mentioned your brand name.
However, they may not have linked it back to your website.
Do an audit for the brand mentions you have received using SEMRush and shortlist the high Domain Authority websites.
Approach them and ask for a link to the brand anchor text.
Improving theon-page SEO quality of your website is critical.
It will not only improve the domain rankings on Google but also increase the DA score on Moz.
However, on-page factors do not directly affect the DA score.
But if you do things wrong, it can impact the rankings on Google and indirectly reflect in your DA score.
Moz has confirmed that its machine learning capabilities allow making intuitive changes to the DA based on fluctuations that happen on SERP.
So, when a new Google Algorithm Update is rolled out, the chances are that sites that lose positions may also witness a decrease in their DA score.
All you have to do is feed in the URL you want to check along with the focus keyword that you want to rank for.
Once Moz processes the on-page report, you get an overall on-page grade for your page, depending on many factors that Moz considers.
read more : https://www.stanventures.com/blog/domain-authority/
© 2024 Crivva - Business Promotion. All rights reserved.