Sponsored
From brand deals to ad revenue, influencer income gets complicated fast. Here’s how I avoided financial chaos by finding expert help tailored for creators.
I didn’t plan to become an influencer. It started with daily vlogs, a few skincare reviews, and before I knew it, brands were sending PR packages, and I had affiliate links in my bio. I was still treating it like a hobby until the numbers started growing.
Suddenly, my side hustle was making more than my 9–5. Exciting? Absolutely. Confusing? Even more so. Because while I knew how to negotiate a brand deal, I had no idea how to handle the money side of things.
When HMRC sent me a letter about undeclared income, my stomach dropped. I wasn’t trying to avoid tax. I just didn’t know the rules. I thought, “If I got a gift and didn’t ask for money, is that still income?”
Turns out, yes. In many cases, gifted items with promotional expectations are considered taxable. And I had been accepting a lot.
If you’re an influencer, you already know your income isn’t simple. One month is sponsored by reels. The next it’s ad revenue, affiliate commissions, or even tips from live streams. Add international payments and you’ve got a messy spreadsheet and zero clue what’s owed, or when.
That’s when I looked into hiring accountants for influencers. And no, I don’t mean your dad’s guy who handles plumbing businesses. I mean professionals who actually understand digital creators and how their revenue works.
Working with someone who truly understood influencer finances changed everything. I learned how to:
Track income properly across platforms
Separate personal and business expenses
Set money aside for tax and national insurance
Understand what counts as deductible (hint: your ring light might qualify)
Avoid penalties by meeting key deadlines
Most importantly, I stopped treating my career like a hobby and started running it like a real business.
If you’re a UK-based influencer earning anything from your content, you have financial responsibilities. Even if it’s just a few hundred pounds a month, it adds up quickly. You don’t want to wait for HMRC to come knocking.
Trust me, get your systems in place early. Find support that actually understands your world. Your future self will thank you when tax season rolls around and you’re not buried under receipts and stress.
Disclaimer: This article is for informational purposes only and should not be considered financial advice. Always consult with a qualified accountant regarding your tax responsibilities.
© 2024 Crivva - Business Promotion. All rights reserved.