In this article, we’ll take a closer look at 10 factors that are sure to improve your rankings. If you haven’t addressed all of these items, try to take action as soon as possible.
What Is a Google Ranking Factor?
A Google ranking factor is one of many small pieces of information that Google uses to decide how well a webpage answers a specific search query.
In other words, if someone types in “best WordPress theme” into their search engine, Google uses ranking factors to display content that is most likely to help that searcher.
Ranking factors can include anything from the number of words on a page, to the time it takes for images to load. The goal for Google is to provide users the optimal content to solve their search requests, along with a positive online experience.
What Are the Most Important Google Ranking Factors?
When it comes to getting higher rankings, some website owners may be tempted to optimize for every single ranking factor.
But, it’s impossible to be perfect from Google’s perspective. So, make sure you prioritize the ranking factors that give you the most benefit.
To help you out, we’ve shortlisted the most important ranking factors for ranking higher in Google search results.
1. High-quality Content
2. Backlinks
3. Search Intent and Content Relevancy
4. Website Loading Speed
5. Mobile Friendliness
6. Domain Authority
7. Keyword Optimization
8. Website Structure
9. Website Security
10. On-page Experience
Our Top Google Ranking Factors for Boosting Page Ranks
1. High-quality Content
You may have heard the old SEO saying, “content is king.” And in the case of Google ranking factors, the quality of your content has a huge impact.
If you can create content that’s unique, fresh, and helpful for users, then Google will rank it higher on its search engine results page (SERPs).
Google pays special attention to your content quality. No matter how optimized your webpage is, if your content is not valuable, then you can’t expect higher rankings.
So, how does Google measure content quality?
Original, Unique, and Valuable Content
Google gives preference to content that’s original. You want to create webpages that respond to your audience’s needs, provide unique value, and are not copied from another source.
If your content is duplicated, or too similar to other webpages, it will cause a negative impact on your SEO. In the worst cases, Google might not even index a duplicate page.
Not only that, if you regularly publish duplicate content, Google may reduce the crawl rate on your website.
Up to Date and Fresh Content
Another way to boost your content quality is by keeping it fresh and updated. Google favors newer content, whether it was recently published or thoroughly updated.
When you regularly update posts and add new information, you’re sending positive ranking signals to search engines.
For instance, if you’re writing about a global health crisis, you want to publish content that contains recent news and researches. And a simple way of finding the latest information to keep your content fresh is by using Google Trends.
2. Backlinks
After content quality, our next critical Google ranking factor is backlinks. Incoming links from other websites have a huge influence on Google’s ranking algorithm.
So, how are backlinks important for your site’s SEO?
Backlinks, or inbound links, are like a vote of confidence for your website. Google measures those votes and analyzes the quality of your links.
All in all, backlinks from high authority websites are more valuable, and will boost your rankings more, than links from lower rated sites. Acquiring these links sends a signal to Google that your content is trustworthy, since other high-quality websites vouch for it.
3. Search Intent and Content Relevancy
Another crucial ranking factor for Google is how well your content matches a user’s search intent. Search intent is simply a term that describes what the user is trying to accomplish with a search.
Do they intend to buy something to solve a problem or need? Do they want to learn how to do a task? Or are they only seeking information to better understand a topic?
Every searcher is different, and you need to understand the why behind a search query so that your content properly addresses it.
4. Website Loading Speed
Among the hundreds of Google ranking factors, another top priority is page speeds. That’s because in May 2021, Google made website loading speed a part of its Core Web Vitals.
Website speed includes metrics that Google considers as critical for user experience on your site. It measures your website’s overall speed and responsiveness, along with loading speed of different elements like fonts and images.
Now, the goal here isn’t to beat your competitors and shave milliseconds off of your load time. It’s more about meeting a minimum standard for page loading time.
Google wants your website to load quickly and provide a great user experience for your audience.
5. Mobile Friendliness
Along with speed, another thing to seriously consider is your site’s performance on smaller screens.
Ever since Google prioritized mobile search in 2019, it’s key that your website be responsive on any size screen. Mobile-first means that Google will now use your website’s mobile version for indexing and ranking.
Previously, Google used the desktop version of your website for indexing. But with over 4.2 billion mobile internet users in the world, it’s no surprise that Google made this shift.
6. Domain Authority
The next ranking factor you need to work on is your website’s domain authority (DA). It’s a metric that grades your site’s expertise on a particular topic and its ability to rank on search engines.
Domain authority was invented by the SEO company Moz, and it generates a score from 1 to 100. The higher your domain authority, the higher your chances of ranking on Google for keywords related to your areas of expertise.
This is why you need to create amazing content that’s focused on your industry or main subject. And try to focus your website and blog content on one major topic.
read more : https://www.monsterinsights.com/google-ranking-factors/
