Foundation, strategy, optimization, and growth defining your eCommerce SEO journey.
When you partner with an ecommerce SEO agency like Growthvive, the first 90 days set a foundation for transformative growth impacting your online store for years to come. This critical period is not about quick fixes or surface-level changes but about deep analysis, strategic improvements, and creating systems for sustainable revenue growth. Understanding what happens during these initial three months helps you set realistic expectations while valuing detailed work that goes into upgrading your store’s search performance.
At Growthvive, the first month begins with what they refer to as the consultation phase: a deep dive into your current online presence, business objectives, and competitive landscape. It’s not about an overview of your website but rather an intensive audit to identify the opportunities and issues that stand between your store and optimal search engine visibility.
During the first week, Growthvive’s team performs a deep technical audit of your website, including site architecture, crawlability, page speed, mobile responsiveness, and implementation of schema markup. This technical analysis more often than not points out issues that have been silently holding you back, such as search engines being unable to index your product pages or slow load times driving potential customers away before the site has even finished loading.
Meanwhile, the team conducts an in-depth keyword research specific to your products and market. Not a general keyword research, this process identifies the exact terms your ideal customers use to find a product like yours. Growthvive doesn’t just consider the search volume but appraises purchase intent, levels of competition, and the potential for conversion. This research uncovers all high-value opportunities where you can realistically compete for and win qualified traffic.
The competitive analysis is another critical component of the first month. The team will study your main competitors, both direct product competitors and others competing for the same search visibility. The team analyzes what is working in your market, identifies gaps that the competitors have not yet addressed, and determines how to position your store for maximum differentiation; this information informs every strategic decision moving forward.
At the end of month one, you’ll have in your hands a comprehensive custom strategy document that outlines the roadmap for optimization of your store. This is not some general template; this is a tailored plan that addresses your specific products, target audience, competitive situation, and business objectives. The strategy encompasses technical enhancements, content development, link building approaches, and performance metrics that will measure success.
Month two is where strategy turns to action. Having created the roadmap, Growthvive’s team implements foundational improvements that will underpin all future growth. This phase involves significant technical work, content optimization, and the beginning of authority-building efforts.
The period is all about technical optimization. The team fixes key issues highlighted in the audit—site speed, crawl errors, proper schema markup, proper internal linking structure, mobile excellence. These changes will not be noticed immediately by the customer, but are important to ensure the search engines understand and rank correctly.
Month two kicks off serious product page optimization. Growthvive’s approach goes beyond just adding keywords into the existing content. They help formulate compelling, unique product descriptions that serve dual purposes: adding value to the customers and incorporating strategically selected keywords naturally. Proper title tags, meta descriptions, header structures, and image alt text following best practices are implemented onto every product page without feeling forced or spammy.
Category pages are also given special attention. Instead of making these lists of simple products, Growthvive builds out category pages into powerful resources that can rank for very competitive terms. This often includes adding in guides on how to buy, comparisons, or curated collections to help customers make better decisions and provide substantial content for the search engines to index.
During this stage, content strategy development and initial execution also start. Growthvive identifies opportunities to create educational content, including blog posts, buying guides, and how-to articles, which capture the customers in the research phase of their journey. This content serves many purposes: driving traffic from informational queries, establishing your store as an authoritative resource, and raising awareness with shoppers who may not be ready to buy just yet but will remember your brand when they are.
Month two also lays the link building foundations. Growthvive deploys white-hat link building strategies that focus on earning high-quality links through high-value content and relationships. This may include digital PR outreach, creating linkable assets, such as original research or useful tools, and finding opportunities to partner with complementary businesses in your niche.
By month three, the foundational work starts to pay off and becomes measurable. Although large improvements in rankings for competitive terms usually take longer, you start to see some positive indications that things are taking off. Growthvive’s ongoing monitoring and analysis in this timeframe ensure that the strategies are operating as designed while changes can be made based on early performance data.
Improvements in indexing usually become more obvious first. As the technical problems are resolved and new content goes up, search engines start properly indexing more of your pages. You may find yourself with significantly more indexed pages than you have today, meaning there are more paths for customers to find your store through search.
Long-tail keyword rankings usually start improving before the highly competitive terms do. These more specific, lower-volume searches often have less competition and can give you quick wins. While each of those keywords may not drive massive traffic, together they start driving steady streams of qualified visitors who convert at healthy rates.
Traffic patterns start to shift in month three. Total organic traffic may not necessarily see spectacular jumps, but the quality of that traffic usually improves noticeably. That’s because Growthvive’s strategic targeting means you’re attracting visitors with higher purchase intent; people looking for products like yours, not window shoppers. Often, this results in better conversion rates even before dramatic traffic volume increases.
In this phase, performance tracking and reporting become systematic. Growthvive develops solid analytics beyond simple ranking and traffic numbers: user behavior, conversion paths, revenue contributed by organic search, and dozens of other metrics that inform them about what is working and where the opportunities are. This data-driven approach ensures every decision is informed by actual performance rather than assumptions.
The team also starts identifying and capitalizing on quick-win opportunities that emerged from the first two months of work. Maybe certain product categories are showing particular promise or specific content pieces perform better than expected. Growthvive adjusts resource allocation to amplify what’s working while continuing to address areas that need more attention.
What sets Growthvive apart at this critical period is a commitment to transparency in communication and a collaborative way of partnership. Throughout the three months, you are not left wondering what is happening or whether progress is being made. You get regular updates of work completed, results achieved, and next steps planned.
Their local Vancouver focus means they know the specific dynamics of serving Canadian markets, from regional search behavior patterns through to competitive landscapes. The combination of this local expertise with vast technical knowledge makes sure that strategies work precisely for your situation, rather than some generic approaches which may work elsewhere but fall flat in the market.
The bespoke strategy approach lets your store’s unique strengths be utilized while addressing certain weaknesses. Growthvive doesn’t implement cookie-cutter methods, realizing full well that what would work for a fashion retailer is radically different from what works for an electronics store or specialty food shop. Everything they do gets customized, from the keywords that they choose to the content topics and link building methodologies.
With their proven expertise on multiple platforms, the technical implementation happens flawlessly-be it Shopify, WooCommerce, Magento, or any other. Instead of overlooking platform-specific optimization opportunities, they identify and leverage them.
While 90 days represents just the beginning of your optimization journey, the foundation established during this period determines your long-term trajectory. The technical improvements made during month one continue benefiting your site indefinitely. The content created in month two keeps attracting traffic and building authority for years. The links earned in month three continue passing value and improving rankings long after they’re acquired.
By day 90, your store is positioned not just for immediate improvements but for compounding returns. Each month builds on the last as momentum accelerates over time. Rankings that took months to achieve in competitive categories begin to come faster as the overall authority of your site grows. Traffic increases begin compounding when more pages rank, more keywords capture clicks, and more customers discover your store through search.
The first 90 days with Growthvive represent a transformative period where comprehensive analysis, strategic planning, and systematic implementation converge to reshape your store’s search performance. As a Vancouver SEO Company specializing in e-commerce optimization, Growthvive brings proven methodologies to every engagement—from the deep discovery of month one through the foundation building of month two and the momentum creation of month three. Every phase serves essential purposes in constructing sustainable competitive advantages. While three months marks only the beginning of your optimization journey, the meticulous work completed during this period establishes trajectories that drive growth for years to come.
