Discover 7 innovative content formats to boost engagement
Short-form videos are the undisputed champions of social media in 2025. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made quick, visually engaging clips essential for modern marketing.
These short videos deliver instant impact — perfect for showcasing behind-the-scenes moments, product teasers, or mini customer stories. For branding and marketing in Riyadh, short-form video aligns perfectly with fast-paced digital habits and the region’s love for visual storytelling.
Why it works:
Captures instant attention on fast-scroll feeds
Ideal for showcasing events or launches in Riyadh
Easy to repurpose across multiple platforms
According to EngageCoders 2025, brands using short-form content enjoy over 30% higher engagement compared to those relying solely on static visuals.
Voice-based content is revolutionizing how audiences consume information. From podcasts and live audio rooms to voice assistant integrations like Alexa or Google Assistant, this format lets people engage with your brand anytime, anywhere.
For Riyadh’s business community, a branded podcast or voice-driven experience can humanize your message — literally giving your brand a voice. Adding SEO-optimized transcripts also enhances accessibility and search visibility.
Example: “Riyadh Voices”, a weekly podcast that shares business insights from local brands and agencies, blends education with storytelling to build loyal followership.
Voice content fosters trust and emotional connection, turning your message into part of listeners’ daily routines — not just another ad they scroll past.
Augmented Reality (AR) takes brand storytelling beyond the screen. By overlaying digital elements onto real-world experiences through smartphones or wearables, AR creates interactive, immersive engagement.
Imagine Riyadh shoppers virtually “trying on” your products or exploring a 3D showroom before visiting your store. AR closes the gap between digital and physical marketing, offering a hands-on feel for your brand.
Why AR matters for Riyadh brands:
Immersive storytelling improves brand recall
Perfect for product demos, live events, or retail activations
Encourages shareable, personalized experiences
According to Yord Studio, AR can boost time-on-page and engagement by up to 200%, turning passive viewers into active participants.
Audiences in 2025 want value — fast. Micro-content delivers that by breaking long-form material into smaller, digestible pieces tailored for each platform.
A single two-minute explainer video can be repurposed into multiple 15-second clips for TikTok, LinkedIn, or Instagram. This keeps your content pipeline consistent without increasing production costs.
Benefits for Riyadh marketers:
Extends the lifespan of existing content
Matches short attention spans and on-the-go lifestyles
Supports frequent, consistent posting
As Brandefy reports, brands using micro-content experience higher retention and reduced production costs — a perfect formula for content creation agencies in Saudi Arabia seeking efficiency and engagement.
Artificial Intelligence is now a creative collaborator, not a replacement. AI tools can generate ideas, captions, and visuals, analyze performance, and even personalize campaigns in real time.
For branding and marketing in Riyadh, AI empowers brands to tailor messages by region, language, or audience type — adjusting tone, visuals, and dialect automatically for maximum impact.
Practical uses include:
A/B testing visuals or copy instantly
Predicting campaign success through data insights
Personalizing ads and content using behavioral analytics
According to CET Digit 2025, marketers using AI tools reduce production time by up to 40%, freeing creative teams to focus on strategy and storytelling rather than repetitive tasks.
Gone are the days of passive scrolling. Interactive content — like polls, quizzes, live Q&A sessions, and real-time reactions — encourages users to participate, not just consume.
For brands in Riyadh, interactive elements help build community and emotional connection. Imagine launching a quiz like “Which Riyadh District Matches Your Lifestyle?” or using Instagram polls during local events.
These interactive experiences drive engagement, create feedback loops, and make audiences feel seen and heard. Whether you’re a direct-to-consumer brand or a creative agency managing online communities, interactivity transforms viewers into active brand advocates.
2025 marks the era of content mixology — blending text, visuals, sound, and interactivity into one cohesive story. This mixed-media approach creates dynamic, personalized experiences tailored to each user’s preferences.
By leveraging first-party data, Riyadh-based brands can deliver hyper-personalized messages — like customized product recommendations via short-form videos or voice content based on user behavior.
According to Typeface AI, brands using mixed media see stronger loyalty and repeat engagement, proving that personalization isn’t just a trend — it’s the new standard for connection.
Not every business needs to adopt every trend. The smartest brands choose strategically based on audience behavior, business goals, and cultural context.
Here’s how to decide what works for you:
Understand your audience: Are they commuters, professionals, or students? Voice and micro-content might resonate most.
Define clear goals: Whether your aim is brand awareness, engagement, or conversions, choose formats that align with those objectives.
Embrace local culture: AR experiences tied to Saudi events, festivals, or traditions can deepen emotional resonance.
Collaborate with experts: Partnering with a content creation agency in Riyadh ensures your strategy aligns with local trends and execution standards.
Test and evolve: Start small, analyze results, then scale what performs best.
Experimentation backed by insight is the key to long-term success.
1. What are the top emerging content formats for branding and marketing in Riyadh?
Short-form videos, AR experiences, podcasts, and AI-personalized content currently drive the highest engagement across Riyadh’s digital platforms.
2. Can content creation agencies in Riyadh manage these new formats?
Yes. Many agencies now specialize in short-form video production, AR campaigns, and AI-driven marketing, helping brands adopt these innovations smoothly.
3. Is voice content worth investing in?
Absolutely. With the rise of voice assistants and podcast listeners, voice content helps brands become a part of everyday life.
4. What’s the easiest format to start experimenting with?
Micro-videos or interactive posts — they’re cost-effective, simple to produce, and highly engaging.
5. Are these trends expensive?
Not necessarily. Many formats, like voice content, micro-content, and polls, can be implemented affordably with the right creative strategy and agency support.
The future of branding and marketing in Riyadh lies in immersive and experimental storytelling. From AR-powered campaigns to AI-personalized content, brands that adopt these formats early will lead the conversation — not just follow it.
These emerging formats empower brands to connect authentically, drive engagement, and future-proof their marketing strategies.
If you’re ready to elevate your content game, Wisoft Solutions KSA — a leading performance marketing and creative agency — can help design and execute content strategies that deliver measurable results.
Explore how your brand can stay ahead of the curve at wisoftsolutions.sa.
