Smart Bathroom Industry

Smart Bathroom Industry | Forecast 2030

The growing interest among consumers in home automation and the incorporation of smart devices is a significant driver for the growth of the smart bathroom market. Consumers are actively seeking innovative and user-friendly solutions that can enhance their bathroom experiences.

The advancement in technology, notably in the field of the Internet of Things (IoT), Artificial Intelligence (AI), and voice recognition have led to the integration of various smart features into bathroom fixtures and accessories. The development of features like automated temperature regulation, voice-activated lighting, and smart showers, have enticed consumers to consider upgrading their conventional bathrooms.

The growth of smart bathroom solutions is propelled by fast-paced urbanization and ongoing infrastructure development in numerous regions. This progress encourages the widespread adoption of smart technologies in commercial buildings, hotels, and public restrooms. By seamlessly integrating these innovations, such spaces benefit from elevated functionality, improved hygiene standards, and enhanced efficiency.

Access the Global Smart Bathroom Industry Data Book, 2023 to 2030, compiled with details like market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking, macro-environmental analyses, and regulatory & technological framework studies

The demand for smart home devices is growing among consumers due to their convenience, time-saving capabilities, and the enhanced control and safety they provide. A survey conducted by security.org in 2021 revealed that approximately 70% of homebuyers are actively seeking out smart homes, and 78% are willing to pay a premium for a home equipped with smart devices in the U.S. The desire for smart home devices was found to be higher among millennials compared to older generations. This data underscores the increasing popularity and acceptance of smart home technology as an integral part of modern living, driven by the desire for improved efficiency and security in residential settings.

As the market matures and technologies become more accessible, the cost of smart bathroom products has been decreasing. This affordability, coupled with the wider availability of smart bathroom solutions from various manufacturers, has led to increased adoption by both residential and commercial customers.

Smart Toilet Market Growth and Trends

The global smart toilet market size is expected to reach USD 12.7 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.3% over the forecast period. Rising consumer awareness regarding cleanliness and maintaining proper hygiene at the global level is expected to promote the utility of smart toilet. Additionally, shifting preference towards smart homes in the urban cities due to increasing importance of proper sanitation and offering convenience to the buyers is expected to increase spending on the installation of new smart toilets in the residential and commercial sectors.

The governments of different countries including U.S., Germany, France, China, and India have been implementing numerous initiatives to increase awareness regarding the importance of saving water at the global level. As a result, smart toilets are expected to optimize the water flow and thus, likely to gain importance over the next few years.

Order your copy of the Free Sample of “Smart Bathroom Industry Data Book – Smart Toilet, Smart Bathroom Soap Dispenser, Faucets, Showers, Mirrors and Smart Bathtubs Market Size, Share, Trends Analysis, And Segment Forecasts, 2023 – 2030, published by Grand View Research

The commercial segment generated a revenue of USD 4.6 billion in 2018. These types of smart products are majorly installed in hotels, restaurants, shopping malls, and bars as consumers perceive them as the luxury products. Furthermore, increasing spending on real estate investment in the commercial sector of countries including China, India, Brazil, and Mexico is a key factor driving the segment. Supportive government policies aimed at infrastructure development are expected to expand the scope for smart toilet vanities as luxury products over the next few years.

The offline channels generated a revenue of USD 5.3 billion in 2018. Consumers prefer these channels as they provide a choice of physical verification, prior to any purchasing decision. Additionally, these brick and mortar stores offer installation as well as aftersales services, which encourage the buyers to use these channels.

Competitive Insights

The manufacturers aim to achieve optimum business growth and a strong market position through the implementation of various strategies such as acquisitions, new product launches, collaborations, and strengthening of distribution networks in the global as well as regional markets. Smart bathroom product manufacturers aim to intensify their market positions by widening their customer base. Thus, multinational players are aiming to achieve business growth in the regional market through mergers, acquisitions, and other strategic initiatives.

In March 2023, Roca Sanitario, S.A. developed the In-Wash Insignia shower toilet equipped with Roca Connect, which features cutting-edge technology for maximum comfort and hygiene. Using the In-Wash Insignia mobile app, users can program and adjust different operating modes and daily functions and also gain information on water consumption and toilet use.

In 2023 January, Kohler Co. announced the introduction of the Sprig Shower Infusion System, an innovative aromatherapy shower infusion system, at CES 2023. The Sprig Shower Pods infuse the water stream with various scents like lavender and eucalyptus and other skin-friendly ingredients to deliver a spa-like experience every day.

In March 2022, Jaquar-owned Artize launched its flagship retail space Atelier luxury bath gallery to display its retail bath ware. Through this initiative, visitors are encouraged to touch, feel, and experience the Artize bath ware products.

In October 2022, Hai introduced a smart in-home spa system showerhead. The showers feature Hai’s innovative flow spray technology. Users can seamlessly switch from firm sprays to gentle spa mists, and everything in between. The Hai Shower incorporates a hydro-powered turbine that powers built-in LED lights and Bluetooth technology. The LED light notification system indicates when the water reaches a comfortable temperature and alerts users when a specific water consumption limit has been reached.

Smart Bathroom Industry Data Book | Forecast 2030

Smart Toilet Market Market Report Highlights

The residential application segment is expected to expand at the fastest CAGR of 10.7% from 2019 to 2025 as a result of increasing number of smart homes in the urban cities of key markets including U.S. and China

The offline segment generated a revenue of USD 5.3 billion in 2018. Online channel is the fastest growing segment with a CAGR of 10.8% from 2019 to 2025 due to its doorstep delivery services

Europe was the largest regional market with a revenue of USD 2.4 billion in 2018

New product launch is expected to remain a key strategy among the market participants over the next few years.

Electronic Soap Dispensers Market Report Highlights

North America held or the largest electronic soap dispensers market share of more than 35% in 2018

Asia Pacific is expected expand at the fastest CAGR of 9.2% from 2019 to 2025

Commercial application segment held the leading market share of 50.9% in 2018

Plastic held the largest market share of 69.2% in the raw material segment in 2018

Smart Faucets Market Report Highlights

North America was the largest smart faucets market, accounting for a share of more than 30.0% in 2018 owing to increasing smart homes and growing hospitality sector

The commercial application segment accounted for exceeding 60.0% share of the global revenue in 2018. Positive outlook towards global hospitality sector is expected to open new avenues

Brick and mortar was the largest distribution channel with a share of more than 70.0% in 2018

Key players include LIXIL Group Corporation, CERA Sanitaryware Limited, Roca Sanitario, S.A., Kohler Co., TOTO LTD., Masco Corporation, Villeroy & Boch, Hansgrohe, and DELTA FAUCET COMPANY

Product innovation is expected to remain a critical success factor among the industry participants.

Smart Shower Market Report Highlights

The residential/domestic dominated the global market with the highest revenue share in 2022.

This growth is due to the growing number of remodeling activities undertaken by new and old homeowners to elevate their experience and personalize their homes.

North America led the global market with the highest revenue share owing to an increasing number of commercial buildings in the region.

The rising growth rate of the remodeling industry across North America indicates a surge in residential home furnishing and fittings, which is expected to impact the smart shower market’s growth positively.

Smart Mirror Market Report Highlights

Europe is expected to expand with a considerable CAGR over the forecast period from 2023 to 2030. In Europe, consumers place a high value on design and aesthetics in home decor, which drives the preference for products like smart mirrors

The free-standing segment is estimated to expand with substantial CAGR over the forecast period. The flexibility in placement of these mirrors is a key driving factor behind the increasing popularity and growth of free-standing smart mirrors

The commercial segment is anticipated to expand with a faster CAGR over the forecast period. Use of smart mirrors in commercial spaces enhances customer convenience, reduces return rates, and boosts sales owing to which their adoption is increasing in commercial spaces thus surging the market growth

The online sales channel is expected to expand with a higher CAGR over the forecast period. Online distribution channels offer various conveniences for shopping owing to which its use is increasing among consumers thus surging the segment’s growth

Bathtub Market Report Highlights

Based on the type, the alcove bathtubs segment dominated the market with a 37.54% revenue share in 2023, owing to growing demand from residential sector. The alcove bathtubs are majorly preferred among consumers who have limited bathroom space

Based on the material, the acrylic segment dominated the market in 2023 with the largest revenue share of 40.18%. Acrylic can be attributed to their resilience, simple maintenance requirements, and adaptability in design, making them a favored choice among consumers

Based on the end-user, the commercial bathtub segment is expected to grow at the fastest CAGR over the forecast period due to the rising number of hotels, and well centers across regions that have been significantly contributing to the demand for various commercial bathtub products

Europe is projected to emerge as a lucrative region for global market. This can be attributed to the growing trend of home renovation and remodeling projects has also contributed to the region’s market growth

Smart Bathroom Industry | Forecast 2030

Access the Global Smart Bathroom Industry Data Book, 2022 to 2030, compiled with details like market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking, macro-environmental analyses, and regulatory & technological framework studies

Smart Toilet Market Insights

The global smart toilet market size to be valued at USD 12.7 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 10.3% during the forecast period. The rising need for convenient sanitary hygiene products among the consumers is expected to remain a favorable factor for the market growth in the coming years. These products are available in a ceramic toilet arrangement, along with in-built facilities including air dryer and warming water. It has been observed that intelligent bathroom products have become a style statement in developed nations including the U.S., U.K., Germany, and France. Furthermore, the industry participants are offering innovative hygiene technologies including UV lighting, auto flush, Bluetooth connectivity, and auto open seat covers to provide better bathroom experience to the consumers.

Smart Faucets Market Insights

The global smart faucets market size was valued at USD 301.9 million in 2018. Shifting consumer preferences towards the smart home technology in a household on account of its high level of convenience and luxury is expected to play a key role in expanding the market size. Moreover, these advanced technologies offer better monitoring and control over water usage in households daily.

Consumer preference has shifted towards smart home technologies including smart faucets, bathrooms, electronic appliances, and even clocks. Smart faucets are gradually gaining popularity in smart home portfolios. These products are equipped with various motion sensors, touch sensors, and temperature gauges that allow customers to effectively control and monitor water consumption in the kitchen and bathrooms.

Smart Shower Market Insights

The global smart shower market size was valued at USD 1.11 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.8% from 2023 to 2030. The growing penetration of smart bathroom products in developing as well as developed countries across the globe is augmenting the demand for the smart shower.

The smart shower market was negatively impacted by the COVID-19 pandemic owing to disruptions in the supply chain, restrictions on the construction sector, travel restrictions, and the shutting down of offline retail channels across the globe. According to the NKBA (National Kitchen & Bath Association), the average benchmark rating of COVID-19’s impact on the plumbing business is 7.4 on a scale of 1 to 10, with 1 being no impact and 10 being the highest during 2020. In addition, nearly 60% of NKBA members reported experiencing supply chain disruptions, including long lead times, slowing production, and shipping delays. Businesses in the flooring, appliance and cabinet sectors were most impacted by these disruptions.

Bathtub Market Insights

The global bathtub market size was estimated at USD 9.89 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.1% from 2024 to 2030. The global surge in the popularity of contemporary bathroom designs has led to a significant increase in bathroom renovations and home improvement projects in key economies like China, the U.S., and Japan is accelerating the market growth. According to Houzz Inc., a substantial majority of homeowners, around 62%, prioritize upgrades to their home systems, with a strong preference for enhancing their bathrooms. This trend is indicative of a rising demand for versatile, multifunctional bathrooms, coupled with an increasing focus on aesthetic appeal, which is anticipated to be a driving force behind market growth over the forecast period.

Competitive Insights