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This article highlights the trends and exclusive skin care challenges and offerings in Pakistan
Pakistan’s beauty industry has transformed over the last decade, especially in the area of skin care products. The evolution of skin care in the region reflects increasing awareness about health with the availability of ancient herbal skin care remedies and modern serums and creams. Both domestic and foreign companies have positioned themselves to vie for the attention of Pakistan’s diverse population by coming up with innovative and affordable skin care solutions. This article highlights the trends and exclusive skin care challenges and offerings in Pakistan, focusing what works for the skin and the climatic conditions.
In Pakistan the demand for skin care products has been increasing with the wider availability of the products. The availability of social media, YouTube influencers, and practicing dermatologists has contributed greatly in educating the general population about the need for good skin care. The beauty industry has further branched out and widened the scope nurtured by cleansers, toners, exfoliators, sunscreens, serums and even beauty masks.
Another noticeable shift is the popularity of dermatologist-recommended and clinically tested products. People now pay more attention to product ingredients and are on the lookout for niacinamide, hyaluronic acid, salicylic acid, retinol, and Vitamin C. This trend seems to be on the rise, as more people are now purchasing prescription-strength skincare products, which can be found at pharmacies and skin clinics.
With the growth of online shopping, even smaller cities have access to CeraVe, La Roche-Posay, and The Ordinary. These brands are now more recognized in the country and their products are in higher demand.
The overcoming strides accomplished, however, still the industry faces issues like:
Imitation Goods: This challenge poses the most threat as the circulation of expired or counterfeit goods accelerates rapidly.Some customers tend to buy these goods due to not having an adequate knowledge about the harmful consequences of skin irritation.
Absence of Norms: There still exists a gap in the over the counter skin care products in the market related to its testing and approval. This gap results in varying standards in the products and false advertisements due to lack of quality assurance.
Whitening Obsession: Despite the growing awareness towards health and skin, the obsession to look skin lighter is still very infatuated in the Pakistani runs deep. There is a market filled with products for ‘instant fairness’ or ‘brightening’ which often outperform more holistic and health conscious skincare merchandise.
The future of the skincare products in Pakistan seems bright and full of endless possibilities. While the industry adapts to the demand of consumers, shifting towards sustainable and transparent practices, these changes stand to benefit everyone. The demand for vegan, paraben-free, and environmentally sustainable products is already on the rise.
Culturally and climatically adaptable products will always perform better than generic imports, and this underlines the importance of localized research and development. Thus, the inclusive narratives of skin diversity, aligning mental health with beauty norms, and the ever-expanding focus on wellness are positive future directions.
Understanding your skin in relation to choosing the right ingredients and brand has transcended the trend-based approach to skin care products in Pakistan. Owing to the increased awareness campaigns, enhanced access to information, and the rise of domestic and international companies, the Pakistani consumers are empowered like never before to make informed decisions in skincare. As the industry matures, it is clear that the future of skincare industry in Pakistan is beautiful and bright, and remarkably diverse.
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