Uncover 5 vital strategies to future-proof your website against Google’s next algorithm update. Dominate search results and outshine competitors!
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Google is the internet’s gatekeeper, deciding which websites appear in search results. To ensure quality, Google frequently updates its algorithms. These updates, like Penguin and Panda, aim to punish low-quality websites and reward those with high-quality content. Staying updated on these changes is crucial for maintaining website traffic and rankings.
A Quick Recap Of Google’s Algorithm Updates From 2023-2024
In September 2023, Google came up with an update for its assist content algorithm. There is so much to know about this update, but we have summarized the best for you. The goal of this update was to eliminate 40% of low-quality content in the search pages.
The Primary Algorithm Update
In March 2024, Google came up with an update that will change assist content into the core algorithm. Many SEOs explained that this will only affect unhelpful pages. However, all the affected websites have observed severe drops in traffic.
5 Effective Tips To Protect Your Website From Google Algorithm Updates
Let’s have a look at some exquisite tips to protect your website from updates.
Do Everything You Can To Put Your User First
According to Google, everything they do is for a better user experience. They want their user to find things they are looking for and want the content to be useful for the users. This may sound like old marketing tips to many, but it makes sense when it comes to Google’s benefits. When people quickly get what they are looking for, they will surely rely on it. For example, if users are looking for a professional essay writer, they must get a list of all the websites that offer excellent writing services. This means that your website should present what the user is looking for.
Use Various Traffic Sources
Relying only on Google for traffic is like putting all the eggs in one basket. Instead, you should spread your wings across different platforms like email marketing, social media, and paid advertising. In this way, if Google throws a curveball, you will still have other alternatives to bring people to your website. All you need to do is keep your eye on the analytics that are bringing more traffic to the site.
Fast Loading Speed Of The Page
This is a big shot. Speed rank is becoming a crucial element in mobile-friendliness ranking. If a website is taking more than 4 seconds to load, it excessively maximizes the rejection rate of your page. Various tools test the insights of your page speed and also give some recommendations to maximize the speed of your page. The old images that are not optimized may slow down the speed. Some of the other popular problems are JavaScript, CSS, and render blocking. Once you are done fixing the speed issue of one page, you should put in place a procedure to optimize resources going forward, incorporating images.
Update All The Old Posts
Another great way to enhance the quality of content on your website is to upgrade some of your previous posts. Keeping everything relevant and fresh is very important. Other than publishing content frequently, updating the previous content can assist in ranking higher in the search engine and can bring great traffic. Undoubtedly, updating old posts gives it a new life and helps in improving its reach to the broader audience. It is very simple to update the old content by adding new information to the page. You can also recycle some of your old blogs and link them with new source articles. Also, you can change them into eBooks or newsletters.
CTA Buttons Must Be Clickable With One Touch
Additionally, readable text and mobile-friendly CTA buttons that are easy to click with one touch assist mobile users in reaching their goals immediately. Some of the mobile sites will provide a multitude of various CTAs so that the various types of visitors can achieve their purpose in some steps. For instance, if you are offering a dissertation writing service then the user should get your service just by clicking on the button hire services.
Improve Site Navigation – Make Things Easy to Find
Google rewards websites that offer a great user experience. By making your site easy to navigate and providing valuable content, you can improve your search rankings and attract more visitors.
